GOOD

How a Skateboard Can Teach Kids About Sustainability

Reinventing the Outdoors contest: When skater legend Danny Way isn't doing gravity-defying aerials, he's supporting eco-awareness back on the ground.

UPDATED! Launched on Monday April 4, GOOD and the 2011 Ford Explorer will be devoting six weeks to the Reinventing the Outdoors Contest, which showcases amazing organizations like this one that are redefining the way we live, work, and play outside. Check in every day for a new story about the people, celebrities, and programs behind each organization. Help your favorite group win the $50,000 grand prize by voting for them starting Monday, May 16 through Friday, May 20.




In a career that now spans twenty-two years, pro skateboarder Danny Way has accomplished some gravity-defying feats. He's jumped the Great Wall of China (four times), set the Guinness World Record for speed on a skateboard, taken three straight Gold medals at the X Games, and has been immortalized digitally in his own video game. Often called the best skateboarder in the world, he was also one of the first pros to support the Action Sports Environmental Coalition (ASEC).

GOOD: Why become a pro skateboarder?
Danny Way: It was more or less my escape vehicle from some of the issues I was dealing with at home as a child. At a young age I didn't really have anything more than a skateboard to get me from point A to point B. As a result of the time I was spending on the board, my skills progressed pretty rapidly. With skateboarding, I feel like the possibilities are endless when it comes to exercising my creativity. With my [type of] brain, I need a new canvas every day.


G: How did you become involved with ASEC?
DW: I’ve been friends with Frank Scura [the founder of ASEC] since 1995. His vision and ideas are amazing. I represent ASEC because I believe in the cause and what it represents, and I do what I can to support it.

G: Why do you care about the environment?
DW: Nature plays a part in everything I do. Surfing is a dance with Mother Nature and the energy that’s being organically generated by the ocean. With skateboarding, you’re feeling the sun outdoors. You’re enjoying the mountains when you snowboard. I love the planet and everything in nature we’re so blessed to borrow and use, and I’m not okay with what’s happening with the environment. I support helping reverse the damage being done to our planet.


G: What do you find most compelling about ASEC’s goal for action sports athletes to serve as eco-conscious role models for kids?
DW: Kids have a lot longer on the planet than most of us, so we’re using the ASEC platform to plant the seeds of sustainability and grow a bunch of conscious minds. ASEC represents the strongest, gnarliest athletes on the planets and a lot of us care about the planet. If we’re recycling and eating organically and thinking about what kind of gas mileage our cars are getting, then kids see it’s cool to care and think about sustainability as a way of life. Kids look up to us; they follow what we do.

Screen capture from Way's video game, Skate 3

G: What do you enjoy most about being involved with ASEC?
DW: I get to go to cool places and talk to neat people and share in great knowledge from ASEC panels and seminars and events. It’s always a pleasure to be part of it, because there are so many people who care and so many conscious minds.

G: As someone who’s achieved some incredible skateboarding feats in your career, any goals for the future?
DW: I appreciate what I’ve accomplished, but there’s a lot left to do. It’s not about winning championships and getting points anymore; I’ve done that. To keep the fire burning for me, I need to create new challenges. It’s about creating new tricks and maneuvers. And I’d like to break all the records I have right now—by a significant degree.

G Why do you think ASEC is so important?
DW: In the last ten years, sustainability has gotten so mainstream, with the distribution of organic products in every grocery store by brands that used to be only in tiny hippie health food stores. ASEC has played a big part in turning on big industry to the concept of greening businesses and using cool sports to market eco-products and ideas. It’s a hub we all use in action sports to keep connected and to go out and articulate our vision of sustainability. Really, it’s just a community of people trying to do good for kids and the planet while being cool and having a ball.

Image 1 from dannyway.com
Image 2 from Electronic Arts




Articles
via Alan Levine / Flickr

The World Health Organization is hoping to drive down the cost of insulin by encouraging more generic drug makers to enter the market.

The organization hopes that by increasing competition for insulin, drug manufacturers will be forced to lower their prices.

Currently, only three companies dominate the world insulin market, Eli Lilly, Novo Nordisk and Sanofi. Over the past three decades they've worked to drastically increase the price of the drug, leading to an insulin availability crisis in some places.

In the United States, the price of insulin has increased from $35 a vial to $275 over the past two decades.

Keep Reading Show less
Health

Oh, irony. You are having quite a day.

The Italian region of Veneto, which includes the city of Venice, is currently experiencing historic flooding. Venice Mayor Luigi Brugnaro has stated that the flooding is a direct result of climate change, with the tide measuring the highest level in 50 years. The city (which is actually a collection of 100 islands in a lagoon—hence its famous canal streets), is no stranger to regular flooding, but is currently on the brink of declaring a state of emergency as waters refuse to recede.

Keep Reading Show less
The Planet

Since the International Whaling Commission banned commercial whaling in 1986, whale populations have been steadily recovering. However, whales in the wild still face other dangers. In the summer of 2018, four Russian companies that supply aquariums with marine animals captured almost 100 beluga whales and killer whales (aka orcas). After a public outcry, those whales are swimming free as the last of the captive whales have been released, the first time this many captured whales have been released back into the wild.

In late 2018 and early 2019, a drone captured footage of 11 orcas and 87 beluga whales crammed into holding pens in the Srednyaya Bay. The so-called "whale jail" made headlines, and authorities began to investigate their potentially illegal capture.

Keep Reading Show less
The Planet
via Twitter / Bye,Bye Harley Davidson

The NRA likes to diminish the role that guns play in fatal shootings by saying, "Guns don't kill people, people kill people."

Which is the same logic as, "Hammers don't build roofs, people build roofs." No duh. But it'd be nearly impossible to build a roof without a hammer.

So, shouldn't the people who manufacture guns share some responsibility when they are used for the purpose they're made: killing people? Especially when the manufacturers market the weapon for that exact purpose?

Keep Reading Show less
Business
via Gage Skidmore / Flickr

The 2020 election is a year away, but Donald Trump has some serious ground to cover if he doesn't want it to be a historical blowout.

A Washington Post- ABC News poll released Tuesday shows that Trump loses by double digits to the top Democratic contenders.

Vice President Joe Biden (56%-39%); Sen. Elizabeth Warren of Massachusetts (54%-39%); Sen. Bernie Sanders of Vermont (56%-39%); South Bend, Indiana, Mayor Pete Buttigieg (52%-41%); and Sen. Kamala Harris of California (52%-41%) all have big leads over the president.

Keep Reading Show less
Politics