GOOD

An 8-Bit Music Video Where The Pixels Are Made Out Of Beads

The Very Best's latest single "Let Go" gets an adorable and clever 8-bit makeover

The Very Best’s newest music video, “Let Go,” might appear at first to be the run-of-the-mill, nostalgia-producing 8-bit videos with side-scrolling and fun. However, the Tim Burton-level of technique and craft required to produce the video is what makes it impressive—the “pixels” are actually made out of beads.


The labor of love, crafted by Swedish artist Pappas Parlor, took more than a month to make by meticulously arranging pixel beads (remember the beads you would make into shapes and iron together for craft activities at summer camp?) into the various scenes of the music video. “We talked to him about doing an old-school 8-bit game type video with all the characters and landscape being made out of pixel beads and giving the impression of stop motion filming,” Johan Hugo, one of the collaborators of The Very Best, told Wired.

The video depicts 8-bit versions of Hugo, a DJ, and his bandmate, Esau Mwamwaya, who is a singer from Lilongwe, Malawi. The two run through two different levels, each representing where the artists are originally from. In the first level, they run from street dogs in Malawi, jumping over crocodiles and dodging giraffes. In the second level, they’re in Hugo’s home of Sweden and, he explains, they’re running “from a fox and our enemies are the far right-wing political party… We tried to come up with funny things that could happen in the video as well as address some of our more serious concerns.”

An extra Easter egg in the video appears towards the end with cameos from Vampire Weekend’s Chris Baio and The Vaccines’ Freddie Cowan.

The Very Best’s new album Makes a King, which “Let Go” is on, will be released on April 7th.

Articles

A two-minute television ad from New Zealand is a gut punch to dog lovers who smoke cigarettes. "Quit for Your Pets" focuses on how second-hand smoke doesn't just affect other humans, but our pets as well.

According to Quitline New Zealand, "when you smoke around your pets, they're twice as likely to get cancer."

Keep Reading
Health
via Bossip / Twitter

Sens. Elizabeth Warren and Bernie Sanders took aim at former New York City Mayor Michael Bloomberg onstage at Wednesday's Las Vegas Democratic debate, likening the billionaire businessman to President Donald Trump and questioning his ability to turn out voters.

Sanders began by calling out Bloomberg for his stewardship of New York's stop and frisk policy that targeted young black men.

Keep Reading
Politics
via United for Respect / Twitter

Walmart workers issued a "wake up call" to Alice Walton, an heir to the retailer's $500 billion fortune, in New York on Tuesday by marching to Walton's penthouse and demanding her company pay its 1.5 million workers a living wage and give them reliable, stable work schedules.

The protest was partially a response to the company's so-called "Great Workplace" restructuring initiative which Walmart began testing last year and plans to roll out in at least 1,100 of its 5,300 U.S. stores by the end of 2020.

Keep Reading
Communities