The report's section on simple augmented reality reads:
Augmented books, now just beginning to enter the market, are another interesting application of this technology. The German company Metaio is developing books that include AR elements, such as globes that pop up on the pages. The books are printed normally; after purchase, consumers install special software on their computers and point a webcam at the book to see the visualizations. The technology allows any existing book to be developed into an augmented reality edition after publication; an atlas featuring 3D views of geographic locations is currently in development.
To get a visual idea of what Metaio's efforts may culminate in, check out this demo from Thailand's Institute for the Promotion of Teaching Science and Technology. It shows a female student thumbing through a textbook on geology, learning about the different layers of the Earth.
Pretty cool, huh?
[youtube]http://www.youtube.com/watch?v=fWSSdUQF3J0
Via ReadWriteWeb