Better Business Bureau 2.0

Vanno is a new website where the online populace can help create a company's reputation based on metrics like sustainability, product safety, employee satisfaction, and "patriotism." Users submit news stories about a company's virtues (or vices), the community members vote on whether or not they agree, and a reputation emerges.It seems like a well thought out site. They've set aside 500 beta accounts for GOOD readers, so head to Vanno, via this link, if you're interested in signing up before the hoi palloi.