Brawny Is Making Its Iconic Lumberjack Female In Honor Of Women’s History Month
“Strength has no gender”
It might not be a huge step in the struggle for gender equality, but paper towel manufacturer Brawny is doing what it can for Women’s History Month, replacing the company’s longtime burly lumberjack with a faceless female figure donning the iconic red flannel shirt.
The move is part of a bigger initiative denoted by the hashtag #StrengthHasNoGender . Accompanying the genderswapped figure is a moving video that travels through a hall of influential and revolutionary women, busting through glass and symbolizing the progress that has been made as these icons broke barriers.
The video, along with several others on YouTube , is “celebrating strong women who inspire us all.”
The company’s leveraging this campaign to raise funds for Girls Inc. , contributing $75,000 of their own money and creating a platform for public donations as well. Girls Inc. helps preteen and teenage girls further their education in STEM (science, technology, engineering, and math) fields.
The movement has found a very high-profile champion and influential woman in her own right, Serena Williams, who is sharing the campaign on her social media accounts.
Honored to join @Brawny in celebrating women who break down barriers #StrengthHasNoGender https://t.co/0jb8TleNZZ #Ad— Serena Williams (@Serena Williams) 1488388067.0
The hashtag has also allowed Twitter users to share their own strong women, whether they’re themselves or others.
Love the new @Brawny #StrengthHasNoGender ads! Wife, ER doc, airman, mom here. What's your strength? @feminemtweets https://t.co/tsrg49tiUF— Torree McGowan (@Torree McGowan) 1488589286.0
While it’s easy to read a headline about Brawny switching out its male marketing figure for a female one, it’s clear that it’s just one facet of a pretty impressive effort by Brawny to remind the world not only the parade of women who have changed history, but of those who will change the future as well.