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Inspiring Swimsuit Line Refuses to Photoshop Its Plus-Sized Model

Denise Bidot is the face of a new campaign that emphasizes—not erases—women’s beauty.

Image via YouTube

In recent years, plus-size models have made considerable headway in the fashion world. But despite all their progress, so many of these models are heavily retouched before their pictures hit the page. Cellulite erased, body hair removed. That’s why Swimsuits For All decided to partner up with plus-size model Denise Bidot to create their own swimsuit campaign—without ever photoshopping her body.

Image via YouTube

Images from the campaign are, as expected, beautiful, and Bidot is encouraging women to follow her lead. As she explained to Refinery29, “I think everyone has felt uncomfortable in a swimsuit in public at some point in their life,” she said. “But it's all about acceptance and knowing that we are not all meant to look the same and that we were made exactly as we should be. Our individuality is what makes us, us.” Watching Bidot’s swimsuit video (posted below), you can’t help but see her individuality shine through.

Swimsuits For All has been around for years, having regularly produced swimsuits for women sizes 8-44. Their goal is to not only produce full-figured suits, but have them actually—get ready for it—be trendy. While their campaign with Bidot might be the first to remain untouched, they hope it won’t be their last. As Bidot herself said: “For so long, people have believed that beauty was something you could put in a box, but we are finally breaking away from that.”

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