GOOD

No More Bronely Nights: The Bromance App Is Grindr For Straight Dudes—Or Is It? Bromance: An App Grindr For Straight Dudes—Or Is It?

Meet the founders of Bromance, the most evolved bros you'll ever have a beer with.




Can platonic love exist between two men? If so, how do they find it? Enter Bromance, a soon-to-be-released app for guys searching for friends—just two dudes hanging out. After downloading Bromance, users can upload their interests to their "brofile"—like double keggers, ultimate frisbee, or Ashton Kutcher—then connect with like-minded bros in their area.

If you ask Bromance founders Brayden Wilmoth and Jeffrey Canty who their app is for, they'll say it's a friend-finding device for active guys who want to shoot hoops when their buddies flake out or grab a beer with a bro in a new city. It's a patch for post-college guys to forge "close, comfortable friendships" by encouraging strangers "to go do stuff together."

If you ask the internet, Bromance is a thinly-veiled cruising app for gays in the closet—Grindr for guys on the down low.

Bromance won't debut until January, but a collective chuckle has already spread through both gay and bro online networks. Back in August, a handful of blogs picked up on the story that Bromance was in beta. Commentators held nothing back. "So, an app for closeted gay guys looking for hook-ups. Awesome," one commenter wrote on gay blog Queerty. "That sounds like a setup for a str8 guys for gay porn vid," another remarked on Towleroad. A post on Instinct asked, "As experts of the gay men, do you think that this app will be taken over by fellow gays who like to chase heteros?" According to one commenter, yes. "Us gays are gonna have a field day," he wrote.

The bro blogosphere was less enthused. "No. This is not all right," wrote Brobible.com's J. Camm in a post declaring that the site's editors "aggressively oppose" the new app. "[T]his Bromance app ... will go down in the annals of all things gay. Like in five years, it's eligible for the Homo Hall of Fame. It'll be inducted in the same class as John Travolta and Bruce Vilanche." In J. Camm's view, Canty was either secretly gay or a "socially awkward fuck."

The mainstream media has also rolled its eyes at Bromance—when a local Fox News channel ran a segment on the app, its hosts could barely contain their laughter. "Is this a joke?" one of them asked. "Maybe if I'm lonely I may try it someday."

The message is clear: ‪Male friendship is gay. The app's founders say that this kind of anxious homophobia is just what makes an online app like Bromance so necessary. “I’m not going to be in the gym lifting weights and look over at the guy next to me and say ‘hey, what are you doing later?’” Canty said in one interview. “I’ll get my ass kicked or I’ll get a date, and I don’t want either of those.”‬

Canty and Wilmoth admit that when bros attempt to challenge that paradigm, it can feel kind of silly. "I think people should take it funny," says Wilmoth. "Jeff and I have a big sense of humor and we are easygoing people. That's the kind of people we want using our app."

Canty and Wilmoth's bromance began like many other modern partnerships: on the Internet. A mutual acquaintance e-introduced them a few years ago after discerning that they had "complementary assets." Wilmoth, a computer programmer, lists an interest in beer pong, OmgHumor.com, and Kutcher on his Facebook profile; Canty, a graphic designer, is a fan of poker and gyms. "My weaknesses were his strengths and vice versa," Canty says, "so we became a pretty good team working on little projects together." Their friendship unfolded exclusively online.

When Canty picked up and moved to Chicago, he realized he would arrive with "absolutely no friends" in real life. Canty called Wilmouth last January to enlist his support, and Bromance was born. After months of plotting, Canty and Wilmoth met for the first time at Chicago's Tech Week this past July. There, they bro'd down. "We've had our fair share of getting drinks and going out and getting food since then," Canty says.

Now, Canty and Wilmoth have spun their own brottitudes into inspiration for the app. To encourage competition among Bromance users, bros can earn "cred" points at events. An early but now discontinued feature invited bros to give each other "fist pumps" (Canty now admits these were "pretty useless"). The sample user on the instructional video is—who else?—Brody Jenner, the star of a short-lived MTV reality show, also titled Bromance. (Team Bromance is still waiting for Jenner's celebrity endorsement.)

Bromance's aesthetic channels fratalicious, Apatow-style male bonding. But Canty and Wilmoth swear they welcome all kinds: Athletes, alcohol abusers, nerds and gamers can all be bros. Gay guys can be bros—Canty knows Bromance has "a lot of great gay support." Girls can be bros, too. Originally, Canty and Wilmoth considered creating one app for women and one for men, and then encouraging them to cross-promote events—"a guy-versus-girls beach volleyball," Canty offers. But finding a female equivalent to the term "bromance" posed a problem. ("Ho-mance" was rejected).

Canty and Wilmoth are aware that the Bromance branding is a little tongue-in-cheek—"that's why I like it," says Wilmoth. Maybe it's even a little homoerotic. But who cares? If people find it so "gay," Jeff says, maybe they need to examine their own biases. "Good for them, I guess, if their homophobia prevents them from wanting to meet other people in their area who could potentially be great friends," Canty says. "But to me it sounds like you aren't comfortable with your sexuality." Sure, Bromance could turn into Grindr with training wheels. Or, it could evolve into a social network for bros with similar world views—non-homophobic ones.

For now, Canty and Wilmoth have faith that select bros "get" them. For every bro like J. Camm—who told me on gchat that "real guys just find a way to make friends" and "don't need an app with idiotic fist pump badges"—there are plenty of Twitterbros who use the #bromance hashtag winkingly, but unironically. For every snarky commenter, there are others who who admit that "sadly, there's just not a lot of possibilities in our society for bromances."

Meanwhile, if the peanut gallery turns out to be right about the cruising, Team Bromance says it will adapt. "There wouldn't be much we could do," Wilmoth says. "As long as it's successful in some way, I'll be happy."

Articles
Julian Meehan

Young leaders from around the world are gathering at the United Nations Headquarters in New York Saturday to address arguably the most urgent issue of our time. The Youth Climate Summit comes on the heels of an international strike spearheaded by Greta Thunberg, the 16-year-old climate activist from Sweden, who arrived in New York via emissions-free sailboat earlier this month.

Translated from Swedish, "berg" means "mountain," so it may feel fated that a young woman with Viking blood in her veins and summit in her name would be at the helm. But let's go out on a limb and presume Thunberg, in keeping with most activists, would chafe at the notion of pre-ordained "destiny," and rightly so. Destiny is passive — it happens to you. It's also egomaniacal. Change, on the other hand, is active; you have to fight. And it is humble. "We need to get angry and understand what is at stake," Thunberg declared. "And then we need to transform that anger into action."

This new generation of activists' most pernicious enemy is denial. The people in charge — complacent politicians and corporation heads who grossly benefit from maintaining the status quo — are buffered from real-life consequences of climate change. But millions of people don't share that privilege. For them, climate change isn't an abstract concept, but a daily state of emergency, whether it comes in the form of "prolonged drought in sub-Saharan Africa…devastating tropical storms sweeping across Southeast Asia, the Caribbean and the Pacific…[or] heatwaves and wildfires," as Amnesty International reportsare all too real problems people are facing on a regular basis.

RELATED: Greta Thunberg urges people to turn to nature to combat climate change

Keep Reading Show less
The Planet

Millions of people in over 150 countries across the globe marched for lawmakers and corporations to take action to help stop climate change on Friday, September 20.

The Climate Strikes were organized by children around the world as an extension of the of the "Fridays for Future" campaign. Students have been walking out of classrooms on Fridays to speak out about political inaction surrounding the climate crisis.

"We need to act right now to stop burning fossil fuels and ensure a rapid energy revolution with equity, reparations and climate justice at its heart," organizers say.

There's no doubt the visual images from the marches send a powerful message to those on the ground but especially those watching from around the world. GOOD's own Gabriel Reilich was on the scene for the largest of the Climate Strikes. Here are 18 of the best signs from the Climate Strike march in New York City.

Keep Reading Show less

September 20th marks the beginning of a pivotal push for the future of our planet. The Global Climate Strike will set the stage for the United Nations Climate Action Summit, where more than 60 nations are expected to build upon their commitment to 2015's Paris Agreement for combating climate change.

Millions of people are expected to take part in an estimated 4,000 events across 130 countries.

Keep Reading Show less
The Planet
via Apple

When the iPhone 11 debuted on September 10, it was met with less enthusiasm than the usual iPhone release. A lot of techies are holding off purchasing the latest gadget until Apple releases a phone with 5G technology.

Major US phone carriers have yet to build out the infrastructure necessary to provide a consistent 5G experience, so Apple didn't feel it necessary to integrate the technology into its latest iPhone.

A dramatic new feature on the iPhone 11 Pro is its three camera lenses. The three lenses give users the the original wide, plus ultrawide and telephoto options.

Keep Reading Show less
Health
via I love butter / Flickr

We often dismiss our dreams as nonsensical dispatches from the mind while we're deep asleep. But recent research proves that our dreams can definitely affect our waking lives.

People often dream about their significant others and studies show it actually affects how we behave towads them the next day.

"A lot of people don't pay attention to their dreams and are unaware of the impact they have on their state of mind," said Dylan Selterman, psychology lecturer at the University of Maryland, says according to The Huffington Post. "Now we have evidence that there is this association."

Keep Reading Show less
Health