Babies Projected Onto Smog Become the Face of Chinese Air Pollution

The medium is the message when it comes to sounding the alarm for those most vulnerable to China’s polluted skies.

image via youtube screen capture

Move over Batman, there’s a new signal piercing the night sky. Rather than summon a caped-crusader, though, these beams of light feature the faces of crying, gasping children in order to illustrate the very real dangers of China’s staggering level of air pollution.

Xiao Zhu, a Chinese company specializing in air purification units, has, reports Design Boom, been projecting the faces onto the plumes of smoke billowing from several factories across China. Given the widespread health problems caused by China’s infamously poor air quality, the “Breathe Again” campaign was created to “put a spotlight on air pollution’s biggest culprits—the factories—by using the actual pollution from the factories as a medium,” according to the project’s youtube description.

It’s a chilling reminder that what goes up into China’s air often comes down—and comes down hard—on those most vulnerable: Children.

This “Breathe Again” footage was uploaded to YouTube nearly a month ago, but it’s only in the last few days that people have begun to take notice. The Verge points out that whomever originally submitted the story to Design Boom did so under a username matching the twitter handle of a “creative partner” at Verawom (The Verge has them labeled as “Veracom”)—a Chinese digital and social media marketing firm.

Still, while the campaign may itself simply be a sophisticated advertisement for a line of locally-sold commercial air purifiers, the message it conveys is universal: “Clean the air. Let the future breathe again.”

[via @TheGreatDismal]

Screenshot via (left) Wikimedia Commons (right)

Greta Thunberg has been dubbed the "Joan of Arc of climate change" for good reason. The 16-year-old activist embodies the courage and conviction of the unlikely underdog heroine, as well as the seemingly innate ability to lead a movement.

Thunberg has dedicated her young life to waking up the world to the climate crisis we face and cutting the crap that gets in the way of fixing it. Her speeches are a unique blend of calm rationality and no-holds-barred bluntness. She speaks truth to power, dispassionately and unflinchingly, and it is glorious.

Keep Reading Show less
The Planet
Ottawa Humane Society / Flickr

The Trump Administration won't be remembered for being kind to animals.

In 2018, it launched a new effort to reinstate cruel hunting practices in Alaska that had been outlawed under Obama. Hunters will be able to shoot hibernating bear cubs, murder wolf and coyote cubs while in their dens, and use dogs to hunt black bears.

Efforts to end animal cruelty by the USDA have been curtailed as well. In 2016, under the Obama Administration, the USDA issued 4,944 animal welfare citations, in two years the numbers dropped to just 1,716.

Keep Reading Show less

The disappearance of 40-year-old mortgage broker William Earl Moldt remained a mystery for 22 years because the technology used to find him hadn't been developed yet.

Moldt was reported missing on November 8, 1997. He had left a nightclub around 11 p.m. where he had been drinking. He wasn't known as a heavy drinker and witnesses at the bar said he didn't seem intoxicated when he left.

Keep Reading Show less
via Real Time with Bill Maher / YouTube and The Late Late Show with James Corden / YouTube

A controversial editorial on America's obesity epidemic and healthcare by comedian Bill Maher on his HBO show "Real Time" inspired a thoughtful, and funny, response by James Cordon. It also made for a great debate about healthcare that Americans are avoiding.

At the end of the September 6th episode of "Real Time, " Maher turned to the camera for his usual editorial and discussed how obesity is a huge part of the healthcare debate that no one is having.

"At Next Thursday's debate, one of the candidates has to say, 'The problem with our healthcare system is Americans eat shit and too much of it.' All the candidates will mention their health plans but no one will bring up the key factor: the citizens don't lift a finger to help," Maher said sternly.

Keep Reading Show less
via Gage Skidmore

The common stereotypes about liberals and conservatives are that liberals are bleeding hearts and conservatives are cold-hearted.

It makes sense, conservatives want limited government and to cut social programs that help the more vulnerable members of society. Whereas liberals don't mind paying a few more dollars in taxes to help the unfortunate.

A recent study out of Belgium scientifically supports the notion that people who scored lower on emotional ability tests tend to have right-wing and racist views.

Keep Reading Show less