Celebrity Twitter Blackout Fails at AIDS Fundraising Digital Life Sacrifice AIDS Fundraiser Falls Way Short

Lady Gaga is still dead on Twitter. The 18 celebrities abstaining from social media to raise $1 million for World AIDS Day aren't even close.

Glam macabre doesn't bring in the dollars on social media.

Lady Gaga is still dead, on Twitter anyway. And she'll stay that way until her fans pony up, which isn't happening right now.

Earlier this week we covered a celebrity campaign to raise $1 million for World AIDS Day spearheaded by Alicia Keys' charity, Keep a Child Alive. The Digital Life Sacrifice fundraiser consists of 18 mostly A-list celebrities going silent on social media, including Facebook and Twitter, until their fans donate $1 million to the overseas AIDS outreach work of Keys' charity. The idea is Kim Kardashian, Justin Timberlake and friends die on Twitter to encourage you to help preserve the life of children with AIDS. But it's not working. More than a day after the campaign started and they are still well under 20 percent there according to the charity's website.

Maybe the message doesn't come across so well in 140 characters.

The only content for Lady Gaga's 7 million twitter fans over the past day has been different versions of this:

@ladygaga is dead. I will sacrifice my digital life to fight HIV/AIDS. No more tweets little monsters until we #BUYLIFE

Or ...

@ladygaga is stil dead. She sacrificed her digital life to fight HIV/AIDS. So no more updates until we #BUYLIFE ht

To be exact, after almost 35 hours, Alicia Keys, Lady Gaga, Elijah Wood, Usher, and friends have raised $160,500, according to numbers posted on the charity's website. These celebrities could stay silent for a while; it will be four more days at this pace. Or one of them could just quietly pay the digital ransom money themselves to reclaim their social media presence.

Alicia Keys did tweet about some technical difficulties that may have dissuaded the fickle Twitter generosity her charity deserved. "@ is dead. But due to historic traffic, so is text ALICIA to 90999 to buy her life back "

Kudos to the campaign though for being transparent and posting the fundraising progress, as well as the number and names of tweeting participants who can choose to kill their social media status updates as well. See that list here. Representatives of Keep A Child Alive did not return calls for comment by time of publication. We'll update this if they do.

In the meantime, what's an online campaign without a little video? Here's the "last tweet and testament" from Alicia Keys. Most participants posted one of these as well as a glam shot of themselves in a coffin.


Screenshot via (left) Wikimedia Commons (right)

Greta Thunberg has been dubbed the "Joan of Arc of climate change" for good reason. The 16-year-old activist embodies the courage and conviction of the unlikely underdog heroine, as well as the seemingly innate ability to lead a movement.

Thunberg has dedicated her young life to waking up the world to the climate crisis we face and cutting the crap that gets in the way of fixing it. Her speeches are a unique blend of calm rationality and no-holds-barred bluntness. She speaks truth to power, dispassionately and unflinchingly, and it is glorious.

Keep Reading Show less
The Planet
Ottawa Humane Society / Flickr

The Trump Administration won't be remembered for being kind to animals.

In 2018, it launched a new effort to reinstate cruel hunting practices in Alaska that had been outlawed under Obama. Hunters will be able to shoot hibernating bear cubs, murder wolf and coyote cubs while in their dens, and use dogs to hunt black bears.

Efforts to end animal cruelty by the USDA have been curtailed as well. In 2016, under the Obama Administration, the USDA issued 4,944 animal welfare citations, in two years the numbers dropped to just 1,716.

Keep Reading Show less

The disappearance of 40-year-old mortgage broker William Earl Moldt remained a mystery for 22 years because the technology used to find him hadn't been developed yet.

Moldt was reported missing on November 8, 1997. He had left a nightclub around 11 p.m. where he had been drinking. He wasn't known as a heavy drinker and witnesses at the bar said he didn't seem intoxicated when he left.

Keep Reading Show less
via Real Time with Bill Maher / YouTube and The Late Late Show with James Corden / YouTube

A controversial editorial on America's obesity epidemic and healthcare by comedian Bill Maher on his HBO show "Real Time" inspired a thoughtful, and funny, response by James Cordon. It also made for a great debate about healthcare that Americans are avoiding.

At the end of the September 6th episode of "Real Time, " Maher turned to the camera for his usual editorial and discussed how obesity is a huge part of the healthcare debate that no one is having.

"At Next Thursday's debate, one of the candidates has to say, 'The problem with our healthcare system is Americans eat shit and too much of it.' All the candidates will mention their health plans but no one will bring up the key factor: the citizens don't lift a finger to help," Maher said sternly.

Keep Reading Show less
via Gage Skidmore

The common stereotypes about liberals and conservatives are that liberals are bleeding hearts and conservatives are cold-hearted.

It makes sense, conservatives want limited government and to cut social programs that help the more vulnerable members of society. Whereas liberals don't mind paying a few more dollars in taxes to help the unfortunate.

A recent study out of Belgium scientifically supports the notion that people who scored lower on emotional ability tests tend to have right-wing and racist views.

Keep Reading Show less