Do companies really give a damn? Jonathan Greenblatt considers.
Do companies really give a damn? Jonathan Greenblatt considersIf you read the business press, corporate social responsibility (CSR) is the new new thing. At a time when oil conglomerates are "earning" record profits and the dust is still settling from the Enron verdict, social responsibility has become the latest mantra of corporations looking to redeem their public image.It's now vogue for captains of industry to claim they are motivated not only by a desire for better earnings but also by a desire to save the planet. But if you believe that BP stands for anything other than "Better Profits," you might be interested in this bridge I'm trying to unload...Certainly we should applaud companies that genuinely are interested in sustainability. A number of firms have found religion and are accomplishing worthwhile results through a newfound sense of local and global citizenry. But unfortunately most Fortune 500 companies are simply flying the banner of CSR, without any real intention of changing how they conduct business.
|Authenticity cannot be cooked up after the fact.|