Free app, Feedie, will funnel 25 cents towards a nutritious meal for a child in South Africa every time you snap a photo of your food.
The waiter places a dish in front of you that sizzles with color. It’s beautiful. Your right hand twitches for your pocket where your phone is nestled. Nay. As much as you yearn to do it, it’s become gauche to take pops of the delectable eats you encounter. That’s where the new app Feedie comes in to save the day. It’s a free app tied to the Lunchbox Fund, a non-profit organization that provides meals to children in rural and township schools in South Africa, where, according to the Fund's website, approximately 65 percent of children live below the poverty line. Basically, it’s an Instagram for food, except every time you take a picture and share it, Feedie funnels 25 cents to the Lunchbox Fund, approximately the amount it takes to put together a nutritious meal for a child in South Africa.
Since it launched late last year, there are nearly 200 restaurants and over 10,000 users around the world that participate in Feedie already, and with celebrity chefs like Jamie Oliver and Mario Batali helping to promote the project, it’s not inconceivable that the app could expand and really do a lot of good.