GOODCo Finalists: Three Companies with a Big Net Impact

Keen Footwear, Honest Tea and gDiapers are GOOD Companies—and we'll be meeting them in Portland this week.

At the end of thia week, GOOD Business is traveling to the 2011 Net Impact Conference in Portland, Oregon—a meeting of next-generation business leaders trying to solve the world’s toughest problems. Net Impact is an organization dedicated to making it easier and more effective for people’s careers to be a vehicle for social impact, so we’re expecting to meet a lot of like-minded folks. In advance of the conference, though, we thought we’d spotlight some of the GOOD companies who will be participating in the conference and sharing their best practices for the impact economy.

Keen Footwear

Keen was founded in 2003 to make shoes, bags, and socks, with a focus on outdoor activity; their first product was a sandal with a distinctive rubber toe-protector that quickly found a market among sailors, kayakers and hikers. The company makes social responsibility a major focus of its work, donating its entire marketing budget to relief efforts after the 2004 Asian tsunami and partnering with environmental groups and other NGOs around the world through its HybridLife program. Keen is working to increase the responsibility of its supply chain and has even opened a factory in Portland to make shoes in the United States, a counterintuitive move when its cheaper to manufacture shoes abroad (other Keen products are made in China and North Carolina). James Curleigh, the company’s chief executive, will be speaking at a panel on Friday called “Not Your Grandma's CEO: Innovative Leadership from the Pacific Northwest.

Honest Tea

Honest Tea was the product of a collaboration between entrepreneur Seth Goldman and his business school professor, Barry Nalebuff, after a class discussion about beverage market diversity met Goldman’s personal obsession with juices that were neither overly sweet nor flavorless. In 1998, the two went into business together, concocting the tea and selling it first to Whole Foods Markets. The company is explicitly committed to social responsibility throughout its business practices, from supply chain to hiring. The company’s offerings are all certified organic, and also include an expanding array of Fair Trade Certified options. Natch, their plastic bottles are fully recyclable. Goldman will be speaking on Friday at a panel called “David Takes On Goliath: How Young Companies Challenge Established Brands.


It’s a very straightforward premise: The most eco-friendly diapers available, both cloth and disposable. Diapers are the third-largest contributor to landfills in the world—50 million are thrown out every day, and they take 500 years to biodegrade, making the company’s production of fast-composting and largely reusable diapers an important part of reducing waste and increasing sustainability. The company was founded in Portland in 2005 by Jason and Kim Graham-Nye after their first child brought them face-to-face with the realities of diaper management. After discovering a company that made a flushable diaper in Tasmania, of all places, they brought the discovery to the U.S. and started their own company to produce eco-friendly baby bathrooms. The company believes in keeping children and parents connected, with on-site daycare, flex time and job-sharing to ensure that their employees can do right by their own progeny. Jason Graham-Nye will be speaking on Friday at the “David Takes On Goliath" panel.


These three GOOD Company finalists are making a buck and an impact. We’ll tell you more about how they're doing it this week in our coverage from the Net Impact conference. And if you’re there, don’t forget to check out our panel, “Blue Sky Thinking on the Future of Corporate Responsibility,” on Friday morning.


September 20th marks the beginning of a pivotal push for the future of our planet. The Global Climate Strike will set the stage for the United Nations Climate Action Summit, where more than 60 nations are expected to build upon their commitment to 2015's Paris Agreement for combating climate change.

Millions of people are expected to take part in an estimated 4,000 events across 130 countries.

Keep Reading Show less
The Planet
via Apple

When the iPhone 11 debuted on September 10, it was met with less enthusiasm than the usual iPhone release. A lot of techies are holding off purchasing the latest gadget until Apple releases a phone with 5G technology.

Major US phone carriers have yet to build out the infrastructure necessary to provide a consistent 5G experience, so Apple didn't feel it necessary to integrate the technology into its latest iPhone.

A dramatic new feature on the iPhone 11 Pro is its three camera lenses. The three lenses give users the the original wide, plus ultrawide and telephoto options.

Keep Reading Show less
via I love butter / Flickr

We often dismiss our dreams as nonsensical dispatches from the mind while we're deep asleep. But recent research proves that our dreams can definitely affect our waking lives.

People often dream about their significant others and studies show it actually affects how we behave towads them the next day.

"A lot of people don't pay attention to their dreams and are unaware of the impact they have on their state of mind," said Dylan Selterman, psychology lecturer at the University of Maryland, says according to The Huffington Post. "Now we have evidence that there is this association."

Keep Reading Show less
Photo by Thomas Kelley on Unsplash

It's fun to go to a party, talk to strangers, and try to guess where they're from just by their accents and use of language. It's called 'soda' on the East Coast and 'pop' in the Midwest, right? Well, it looks like a new study has been able to determine where a Humpback whale has been and who he's been hanging out with during his awesome travels just from his song.

Keep Reading Show less

There is no shortage of proposals from the, um, what's the word for it… huge, group of Democratic presidential candidates this year. But one may stand out from the pack as being not just bold but also necessary; during a CNN town hall about climate change Andrew Yang proposed a "green amendment" to the constitution.

Keep Reading Show less