Marketing Pro Delivers His Resume In A Box Of Doughnuts
Talk about out-of-the-box thinking.
Image via Twitter.
The U.S. may be enjoying its longest streak of job growth on record in late 2016, but that still doesn’t mean it’s easy to get in at San Francisco’s top advertising and tech companies. For the vast majority of applicants, responding to a job posting at these companies feels like throwing their resume in the trash.
So Lithuanian marketing professional Lukas Yla came up with a brilliant way to bypass the classified ads and get his foot in the door at his favorite companies: through their stomachs.
You can’t just walk in through the front door at most private businesses, so Lukas Yla dressed up like a Postmates delivery man and dropped off a box of doughnuts at 10 of his favorite advertising agencies and 30 top tech companies. Each box of doughy delights came with a special message for the company’s CEO, CMO, and/or marketing VP: “Most resumes end up in trash. Mine — in your belly” and a letter enclosed that reads:
This delivery is not a mistake. I pretended to be a Postmates delivery guy to ensure my resume was delivered to you personally.
As you have noticed, I approach things in a different way and most importantly — I like to get them done.
My name is Lukas; I am a marketing guy with 5 years of experience. I admire your company and would love to work for you.
If I spiked your curiousity and you are wondering how to reach me, please enter bit.ly/check-resume in your browser window.
For the time being, please enjoy these magnificent & famous donuts from Mr. Holmes Bakehouse.”
So how did Yla’s unconventional employment strategy work out? According to Thrillist, he lined up interviews with at least 25% of the companies he infiltrated.
“I had 10 interviews so far and I haven’t delivered donuts to all the companies I admire and love what they’re doing yet,” he said. “Recruiters, marketing pros and people in general love this kind of approach, it’s something you didn't expect, fun and out of the box.”
Yla dressed as a Postmates employee. Image via Twitter.