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Hollywood Realizes People Don't Like Bad Movies

The success of smart movies and the failure of talking-animal pictures is forcing Hollywood to rethink its strategies.

After the success of Inception and Avatar and the relative failure of movies like The A-Team or Sex and the City 2, Hollywood studios are having a revelation. In a world where people must pay $12 for a movie, they want to pay to see movies that are good.

“I believe there is a long-term danger to moviegoing if familiarity becomes too pervasive in the films we make,” said Chris Meladandri, the founder of Illumination. “The industry has a responsibility to its audience and to itself to make films that allow people to have a sense of discovery in the cinema.”


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Sounds promising. Don't forget that these people who are going to give you that sense of discovery also made Marmaduke, so there may not quite be a golden age of cinema on the horizon. But at least they're getting on the right track.

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