How Internet Memes and Graphics Are ‘Thought Germs’ and Why Anger Is the Main Vector

Some of the science and psychology behind viral things.

You fire up Facebook to see what folks you know are up to. Your feed has some pictures of kids, some food porn, maybe a video of somebody doing something that makes people laugh.

And then … there’s that one meme that just makes you angry. Angry like the guy from Inside Out with fire coming out of his head. You share it.

There’s a secret to that whole psychological phenomenon: Images and graphic quotes that make people angry spread further and faster than most others. Why? Check out this video to understand it better.