“We see a growing number of people tied together not by age, career, background, or circumstance, but by a shared interest. This revolves around a passion for potential mixed with fierce pragmatism and creative engagement. We sum this all up as the sensibility of giving a damn. But to shorten it, let’s call it GOOD. We’re here to push this movement and cover its realization.” —Ben Goldhirsh, co-founder of GOOD
There’s fire in those words, written a decade ago by one of the co-founders of this magazine to announce the first issue. It was a rallying cry that united a restless group of purpose-driven people who wanted to make a difference. What they ended up making was a media company with a durability and influence that remain exceptional, given the seismic shifts the past decade has brought to the way ideas are generated and disseminated.
That original ambition lives on in the editorial mission of an evolving GOOD, one whose unique power is to arm readers with the knowledge to understand their world so they can make it better. We do that by telling great stories. In this special anniversary issue, we’re looking back at the topics we have explored over the past 10 years—the issues that are still relevant today and will be in the future such as immigration, LGBT rights, and healthcare. We do it in the smart, spirited way that has long been the signature GOOD ethos.
As when we started, GOOD exists to add value. And, once again, this is just the beginning. So we present our anniversary issue. We worked hard to give you something you’ll like.