A few weeks ago we noticed an upside-down billboard for Piken Real Estate on La Brea Ave. We chuckled. How stoned would you have to be to pull that off?
It's not bizarre just because the billboards are upside down. That kind of dare-to-be-different tack has been taken before. It's bizarre because Piken isn't a hip hotel; it's a commercial real estate company. And there's no "get it?" wink with the Piken marketing at all. It's completely indistinguishable from the bonehead screw-up.
Which is exactly what makes it so effective. Piken is now on the very short list of commercial real estate companies we'd recognize by name.
UPDATE: We'd covered diverting L.A. street trends in the blog before.