Rebranding a Humble Fish With Nifty Packaging and a Curious New Name

Overfishing of cod (and countless other kinds of fish) has resulted in disrupted ecosystems, lost livelihoods for fishermen and spiked prices worldwide. The pollack, however-no relation to Jackson, though the packaging at left suggests otherwise-is an abundant, cheap fish. It's also similar in flavor to cod-or so I'm told. I've never actually tasted the thing, and it seems like I'm not the only one.In an effort to rebrand the less popular cod-like fish, which is abundant in the U.K., Sainsbury has launched a nifty new marketing ploy to boost its popularity through chic, artsy packaging. They've also decided to change pollack's name to Colin-which is derived from the French word for cooked pollack, and is pronounced "co-lan." So, kind of like that tube-like thing in the lower intestine. An odd choice for a name, but the packaging is lovely, and the price is right.I'd buy it. Would you?
via David Leavitt / Twitter and RealTargetTori / Twitter

Last Friday, GOOD reported on an infuriating incident that went down at a Massachusetts Target.

A Target manager who's come to be known as "Target Tori," was harassed by Twitter troll David Leavitt for not selling him an $89 Oral-B Pro 5000 toothbrush for a penny.

He describes himself as a "multimedia journalist who has worked for CBS, AXS, Yahoo, and others."

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via David Leavitt / Twitter

Anyone who has ever worked in retail knows that the worst thing about the job, right after the pay, are the unreasonable cheapskates who "want to talk to your manager" to get some money off an item.

They think that throwing a tantrum will save them a few bucks and don't care if they completely embarrass themselves in the process. Sometimes that involves belittling the poor employee who's just trying to get through their day with an ounce of dignity.

Twitter is rallying around a gal named Tori who works at a Target in Massachusetts after she was tweet-shamed by irate chapekate, journalist, and Twitter troll, David Leavitt.

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via Haldean Brown / Flickr

In a typical work day, people who smoke take more breaks than those who do not. Every few hours they pop outside to have a smoke and usually take a coworker with them.

Don Bryden, Managing director at KCJ Training and Employment Solutions in Swindon, England, thinks that nonsmokers and smokers should be treated equally, so he's giving those who refrain from smoking four extra days to compensate.

Funny enough, Bryden is a smoker himself.

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