Overfishing of cod (and countless other kinds of fish) has resulted in disrupted ecosystems, lost livelihoods for fishermen and spiked prices worldwide. The pollack, however-no relation to Jackson, though the packaging at left suggests otherwise-is an abundant, cheap fish. It's also similar in flavor to cod-or so I'm told. I've never actually tasted the thing, and it seems like I'm not the only one.In an effort to rebrand the less popular cod-like fish, which is abundant in the U.K., Sainsbury has launched a nifty new marketing ploy to boost its popularity through chic, artsy packaging. They've also decided to change pollack's name to Colin-which is derived from the French word for cooked pollack, and is pronounced "co-lan." So, kind of like that tube-like thing in the lower intestine. An odd choice for a name, but the packaging is lovely, and the price is right.I'd buy it. Would you?
Overfishing of cod (and countless other kinds of fish) has resulted in disrupted ecosystems, lost livelihoods for fishermen and spiked prices worldwide. The pollack, however-no relation to Jackson, though the packaging at left suggests otherwise-is an abundant, cheap fish. It's also similar in flavor to cod-or so I'm told. I've never actually tasted the thing, and it seems like I'm not the only one.In an effort to rebrand the less popular cod-like fish, which is abundant in the U.K., Sainsbury has launched a nifty new marketing ploy to boost its popularity through chic, artsy packaging. They've also decided to change pollack's name to Colin-which is derived from the French word for cooked pollack, and is pronounced "co-lan." So, kind of like that tube-like thing in the lower intestine. An odd choice for a name, but the packaging is lovely, and the price is right.I'd buy it. Would you?