What Women Would Have to Look Like If Model Sketches Represented Real Life

Just a touch disturbing.

A disturbingly realistic ad campaign touts the dangers of anorexia by putting the blame on fashion designers. By creating photoshopped images of what models would have to look like in real to match the designer sketches, the Brazilian company Revolution Brasil hopes the result is a shocking reminder of the damage caused by unrealistic expectations of beauty in our culture.

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