Sobi: A Leaner, and Maybe Smarter, Bike-Sharing System

If you stripped an urban bike-sharing system down to its bare essentials and tossed in a healthy dose of technology, you might end up with SoBi, the "social bicycle system."

SoBi uses a gizmo that fastens to the back of any bike and functions as a lock, a GPS unit, and a bike computer. With a SoBi account, you can use a mobile app (of course) to find an available bike nearby. When you're done, you just lock it to an existing bike rack where someone else can pick it up. Without the need for a fleet of custom bikes and a network of special docking stations, SoBi can be set up, the company claims, "at approximately one-third the cost of existing systems."

How well it will work remains to be seen, but we should know soon. A pilot program will launch in New York City this fall.


Seventy-five years ago, on January 27, 1945, the Soviet Army liberated the Auschwitz concentration camp operated by Nazi Germany in occupied Poland.

Auschwitz was the deadliest of Nazi Germany's 20 concentration camps. From 1940 to 1945 of the 1.3 million prisoners sent to Auschwitz, 1.1 million died. That figure includes 960,000 Jews, 74,000 non-Jewish Poles, 21,000 Roma, 15,000 Soviet prisoners of war, and up to 15,000 other Europeans.

The vast majority of the inmates were murdered in the gas chambers while others died of starvation, disease, exhaustion, and executions.

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via Barry Schapiro / Twitter

The phrase "stay in your lane" is usually lobbed at celebrities who talk about politics on Twitter by people who disagree with them. People in the sports world will often get a "stick to sports" when they try to have an opinion that lies outside of the field of play.

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via Stu Hansen / Twitter

In a move that feels like the subject line of a spam email or the premise of a bad '80s movie, online shopping mogul Yusaku Maezawa is giving away money as a social experiment.

Maezawa will give ¥1 million yen ($9,130) to 1,000 followers who retweeted his January 1st post announcing the giveaway. The deadline to retweet was Tuesday, January 7.

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