We don't know about you, but when companies start talking about harnessing the potential of online social networks and monetizing brand-identity...

We don't know about you, but when companies start talking about harnessing the potential of online social networks and monetizing brand-identity through actionable interfaces, we tend to navel-gaze while contemplating a leap from a window. But every once in a while, something comes along and turns that seemingly meaningless business school blabber into a fantastically simple (and awesome) idea. is a new website that allows individuals (you, me, that guy over there with the thing) to raise money for causes we like. Say you like the Surfrider Foundation. While you'd like to raise money for it, you are of modest means. But now you can help. All you have do is download an application and post it to your Facebook profile, your Myspace page, your endlessly compelling blog, or what have you. Any time a friend, reader, or troll stumbles upon that application and clicks it, your organization gets paid. Done. Why didn't we think of this?

UPDATE: Commenter maxgladwell is right. You don't need to download anything. Nor are there any clicks needed. It's even simpler than we thought!
via Jason S Campbell / Twitter

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Prager used the discussion to make the point that people are allowed to use anti-Jewish slurs but cannot use the N-word because "the Left" controls American culture.

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