TCHO chocolate

TCHO, a new gourmet chocolate, is available online in a beta version. Fans' comments will help refine the recipe.

Chocolate has enjoyed something of an elevation into high cuisine in recent years, with a focus on gourmet brands and organic production-there's even been a long New Yorker piece about it. Now it is getting the tech-start-up treatment with TCHO, a San Francisco-based chocolate manufacturer. TCHO has dispensed with confusing terms like "cocoa count," and simply catalogues its product with descriptive words like "fruity," "nutty," and "chocolaty." Currently only available online, TCHO is in its beta version; so if you sample some now, you can comment online to help them further refine their already delicious product.$5/