This time, he’s steering clear of big cities to rename motels in red state towns.
Despite what many perceive to be Trump’s best efforts of using his station as president to bolster the bottom line of his private sector businesses, reports continue to circulate that his controversial presidency has devastated business at his high-end namesake hotels.
With business down, Trump Hotels has announced a new low-end brand that exists as a paradox. Despite the claim that their new chain “has nothing to do with politics,” according to Donald Trump Jr., the name of the brand, “American Idea,” suggests otherwise.
NEW: A budget-friendly Trump hotel chain is launching to target Trump's own core voter block. @SteveEder @benprotess https://t.co/fQuPG8IpjV— Eric Lipton (@Eric Lipton)1496702834.0
The brand, of which little is known, will roll out in small towns in Mississippi, a far cry from the cosmopolitan locales Trump Hotels has sought to occupy in the past. According to The New York Times, this will be Trump’s most brazen licensing cash grab yet, as the chain is expected to be little more than existing motels and limited-service properties with rebranded “pro-America” signage adorning them.
NYT: The Trump Organization is rebranding Holiday Inns and Comfort Inns in red states that Trump won. https://t.co/I6quCWBRAN— Kyle Griffin (@Kyle Griffin)1496746200.0
Intuition would dictate, despite Trump Jr.’s comment, that the strategic rollout of a patriotically named, budget-minded hotel in America’s most Republican and conservative areas is very much a melding of politics and business, as well as a thinly veiled attempt by Trump to use the presidency to market his business.
Former ethics czar Norm Eisen tells Salon that the Trump Organization's newest idea is one of the most shocking yet https://t.co/P8bghajDIp— Salon (@Salon)1496832008.0
Not only is the move being called out as another instance of Trump conflating his roles as civil servant and businessman, but the brand is also the subject of mockery because, well, it sounds really, really tacky.
This is for anyone who wishes they could stay overnight at the Cracker Barrel. https://t.co/PFWjEQDRvF— Schooley (@Schooley)1496723700.0
Considering that the actual owners (Trump’s only the name on the sign for many of “his” hotels) of the luxury properties continue to smart from the anti-Trump backlash that has manifested itself in depressed business, the owners of these small town lodges may want to proceed with caution, as developments in the Russia scandal could turn even the most Republican hotel guests off of Trump and his brands.