Designer Rogan Gregory brought organic cotton to the fashion industry, and that isn't all he has up his sleeve.
It's more than a little ironic that Rogan Gregory's New York studio is situated just around the corner from the cluttered discount malls and trinket peddlers of Chinatown's Canal Street. Especially considering that the fashion designer built his succession of socially conscious clothing lines-including Rogan, Loomstate, and Edun, the last of which he launched with Bono and his wife, Ali Hewson-upon the principle of avoiding excess. "We didn't start out as an eco-driven line, but had a foundation that was about not being wasteful," says Gregory of the mens- and womenswear collection that bears his name. "I'm kind of efficient by nature."Established in 2001, the eponymous Rogan line embodied the designer's cool, offhand street style and allowed him to channel his fascination with fabric. Its mission of eschewing excess soon led Gregory to investigate the feasibility of working with organic cotton. "It just seemed like the logical thing to do," says Gregory, 35, whose background includes turns at Levi's, Daryl K, and Calvin Klein. "We're concerned about the food we eat and where it comes from, and it should be the same with the clothes on our backs."
|We're concerned about the food we eat and where it comes from, and it should be the same with the clothes on our backs.|