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You Probably Need These Anti-Lego-Brick Slippers

Because stepping on a brand new brick is one of the more excruciating holiday hazards.

Aarian Marshall
By Aarian MarshallNov 17, 2015
Aarian Marshall
Aarian Marshall is a Brooklyn-based writer and editor. She writes about economic development, cities, food, and technology, and about how those things come together in strange and surprising ways. Previously, she wrote and edited for The Atlantic's CityLab.
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The holiday season is nigh, so thank whomever you believe in for the French advertising agency Brand Station, which has just pulled off a most useful media stunt. The company has constructed what they call “ultra-padded” slippers, to help weary parents, grandparents, brothers, sisters, and just plain Lego enthusiasts to avoid stepping on Lego bricks. Because as anyone who has encountered a plastic brick with bare feet can tell you—those little suckers hurt.

Tragically, Brand Station has created only 1,500 pairs of these ingenious slippers. Lego lovers can enter for a chance to win a pair when they fill out a Christmas wish list on Lego’s French website.

Happy stepping!

LEGO NOEL 2015 par Brand Station

Car vos enfants adorent les #LEGO ... mais qu'ils adorent par-dessus tout partager leur passion dans toute la maison ... cette année, nous avons imaginé pour vous parents LE cadeau ultime pour #Noël : des chaussons LEGO à la semelle rembourrée qui vous permettront de vous balader en pleine nuit dans la maison ... sans le moindre souci ! ;) #NoelLEGO2015

Posted by Brand Station on Monday, November 9, 2015

(Via Bored Panda, Piwee)

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