Would Anyone Notice If A Man Wore The Same Outfit On TV Every Single Day? Nope.

While his co-host’s appearance was attacked on a daily basis, not a single person noticed he wore the same suit every day for a year.

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Karl Stefanovic (AKA, the Australian Matt Lauer) just revealed that he’s been conducting a secret year-long experiment: For the past 365 days, the talk show host has worn the exact same suit on every single broadcast (minus a couple of days when the suit was at the cleaners). He pulled the silly-sounding prank to illustrate just how offensive and sexist some viewers are towards his “Today” show co-host, Lisa Wilkinson.

"No one has noticed; no one gives a shit," Stefanovic told Fairfax Media. "Women are judged much more harshly and keenly for what they do, what they say and what they wear."

Should we consider adding him to GOOD’s list of 7 Unlikely Male Feminists?

A look at the suit in action: