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Behold Tokyo's New Augmented Reality Architecture Behold Tokyo's New Augmented Reality Architecture

Behold Tokyo's New Augmented Reality Architecture

by Siobhan O'Connor

January 30, 2010
Behold the N Building, a new structure in a Tokyo shopping district that at first glance looks kind of like a giant Tetris screen until you realize that the fancy geometric design on its facade isn't merely ornamental: It's code-QR code, to be exact. What that code allows passers by to do is nothing short of amazing.From Buzz Beast:
This allows passers-by to view the QR Code with their mobile device's for a very unique augmented reality experience that will display up to date shop information, interactive advertisements and even display the tweets that are coming out of the building. You can also browse shop information, make reservations and download coupons.
You can also view building occupants' tweets in real time, and so forth. We've talked a little about augmented reality here before, and we can only imagine it'll get crazier from here. Watch the video of the building below.[
/vimeo]Buzz Beast via Notcot
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Behold Tokyo's New Augmented Reality Architecture