Drivers lucky enough to pass Brian Kane’s “Healing Tool” displays were treated to an eyeful of art, instead of ads.
image via briankane.net
Our commutes, whether by car, bike, train, or foot, are peppered with signs and ads, each hocking a product or service in as eye-catching (and therefore: disruptive) a way as possible, all to snag your precious attention and—if successful—your even *more* precious money. Recently, however, drivers on several Massachusetts highways may have noticed a number of roadside billboards suddenly transformed from advertisements into something much more welcome: Soothing scenes of nature.
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Located alongside highway 95 Northbound in Wakefield, MA, and 93 Southbound in Stoneham, MA, the billboards are the brainchild of Brian Kane, a multimedia creator who rented out the ad space for his installation, dubbed “Healing Tool.” On his site, Kane explains:
image via briankane.net
“Healing Tool is art designed for people in cars. A temporary public art installation using digital billboards on interstate freeways.
The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting.”
image via briankane.net
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