Can a Font Help a City Make a Comeback? Can a Font Help a City Make a Comeback?
Culture

Can a Font Help a City Make a Comeback?

by Zak Stone

February 21, 2012

Known in the 1960s as one of the country's filthiest cities, Chattanooga has managed to clean up its act and its image in recent years, with a redeveloped riverfront and an artist relocation project. But the city's "brand" is out of date and doesn't live up to the creative energy on the ground, according to the team members.  "If you think of a brand as a story, [Chattanooga] has an amazing story," Trischler says. "If you look at the visual brand, it doesn’t back up that story.” Perhaps the sleek new font can help tell that story a little better. 

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Can a Font Help a City Make a Comeback?