Fact and Fiction (and How to Tell the Difference) in Data Visualization Fact and Fiction (and How to Tell the Difference) in Data Visualization

Fact and Fiction (and How to Tell the Difference) in Data Visualization

by Sara Olsen Robert Bailey

October 14, 2009

This post is a response to "How Might We Visualize Data in More Effective and Inspiring Ways?" Read more of the conversation here.

What's the difference between saying, "I'm pregnant" and this:

Here at first glance the returns look huge, until you realize the Y-axis is showing a $0.08 gain.

Another common way data visualization is manipulated is by adjusting the time period. Above, the timeframe was three weeks. Below, CRATX's percent gain/loss is shown relative to that of the Dow Jones and NASDAQ indices. The time scale is still the same, and CRATX appears to be dwarfed by the two. We are still missing the bigger picture.

Below, if we look at CRATX relative to the Dow Jones Industrial Index and the NASDAQ with the time scale expanded to show June 2007 to October 2009, we finally start to get a good perspective on CRATX relative to the rest of the market. We see that CRATX has been a great, and stable, performer.

The next step would be to identify "peers" of CRATX and plot its relative performance to similarly classed funds.

Things look a lot different over a short period of time than a long period of time. Here are screenshots of the progression by Gapminder (which Engin discussed earlier) of Infant Mortality vs. GDP/Capita, from 1960 to 2000. (Check out the video version.)

Notice how many countries become richer, and that infant mortality decreases significantly, but central and southern Africa are somewhat unchanged. We see strong correlation of infant mortality to income, somewhat regardless of population size.

Also impressive on the Gapminder shots is that the visualization contains four dimensions of data, and five if you press the play button. If all of this data were thrown into a spreadsheet, we could find out the precise number and source, but the patterns would be hard to grok, and the takeaway would not be nearly as memorable.

On a final note, one dimensions of data missing from a lot of visualizations is the personal relativity. With online interaction, you can actually chart where the user stands in relation to the graph you are displaying. Not unlike a "you are here" dot on a map, if you simply enter where you live and your income bracket, you could be personally plotted onto the infant mortality vs. GPD per capita charts.

We hope that keeping these tips in mind will help you understand and create useful data visualizations. Over the next few months we'll have more examples from SVT's collaborations with Nonprofitmapping.org, the guys behind Human Translation, Cisco, and we'd love for you to share your examples here.

  • What's the best example of data visualization you know of?

  • What's the worst example of data visualization manipulation you've seen?

  • What's your favorite, cost-effective tool to create data visualizations?

Sara Olsen is Founding Partner of SVT Group, an impact advisory and information systems company. Robert Bailey, a 15-year design veteran, recently left Google to co-found agoodproject.com, which will debut later this year.


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Fact and Fiction (and How to Tell the Difference) in Data Visualization