Fundraising Goes Social: Fundly Taps Your Online Networks to Support Your Cause

Creating a campaign is as easy as telling a story, setting a fundraising goal, and blasting the news of your effort to your social network.

Dave Boyce grew frustrated after spending countless hours reaching out to friends and family trying to sell wrapping paper and greeting cards for his children's school fundraising campaigns. "There had to be an easier way to reach out to social networks to help fund causes we care about, but I couldn’t find one," he says.

So Boyce created one in the form of a site called Fundly, which allows individuals and nonprofits to rely on the social multiplier effect to expand their fundraising reach. People looking to raise money create profile pages, much like those on Facebook or similar sites. But instead of advertising a user's favorite sports teams and books, a Fundly page displays information—including photos and videos—about the nonprofits, candidates, and causes she supports, with a running total of the money her network has raised.

Creating a campaign is as easy as telling a story, setting a fundraising goal, and blasting the news of your effort to your social network. Donors are encouraged to solicit support from their own set of friends using Twitter, Facebook, LinkedIn, and a personal Fundly page. The site analyzes members' listed interests and donation trends, then suggests related causes and individuals to connect with.

The site supports every type of fundraising, from large nonprofits like Habitat for Humanity to personal efforts. At least one person is even using the site to raise money for her own cancer treatment. Known as "Tiff" on her profile, Tiffany Costa was diagnosed with stage-two breast cancer in 2002, at age 29. Her insurance doesn't cover the medication she uses, so she took to Fundly to raise the money. She's already raised more than $35,000 of her $40,000 goal, from more than 270 individuals.

via Michael Belanger / Flickr

The head of the 1,100-member Federal Judges Association on Monday called an emergency meeting amid concerns over President Donald Trump and Attorney General William Barr's use of the power of the Justice Department for political purposes, such as protecting a long-time friend and confidant of the president.

Keep Reading
via United for Respect / Twitter

Walmart workers issued a "wake up call" to Alice Walton, an heir to the retailer's $500 billion fortune, in New York on Tuesday by marching to Walton's penthouse and demanding her company pay its 1.5 million workers a living wage and give them reliable, stable work schedules.

The protest was partially a response to the company's so-called "Great Workplace" restructuring initiative which Walmart began testing last year and plans to roll out in at least 1,100 of its 5,300 U.S. stores by the end of 2020.

Keep Reading
via Rdd dit / YouTube

Two people had the nerve to laugh and smirk at a DUI murder sentencing in Judge Qiana Lillard's courtroom and she took swift action.

Lillard heard giggles coming from the family of Amanda Kosal, 25, who admitted to being drunk when she slammed into an SUV, killing Jerome Zirker, 31, and severely injuring his fiance, Brittany Johnson, 31.

Keep Reading