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‘Star Wars’ Heroines Are All Over the Screen, Harder to Find in Toy Stores

“Currently, there are no plans for Leia products at Disney Store.”

via Flickr

On Monday, the sassiest woman in the galaxy, actress and author Carrie Fisher, took a swing at her new bosses at Disney by retweeting posts from people who were unhappy that Princess (now General) Leia merchandise was nowhere to be found in the Disney Store. The Disney Store had responded to a query from former movie exec Natalie Wreyford, tweeting, “Currently, there are no plans for Leia products at Disney Store.” Wreyford’ s exchange was retweeted by Fisher, inspiring #WheresLeia.


Image via Twitter

Image via Twitter

Leia isn’t the only heroine getting shut out of the merch game. Rey, the lead of the new characters in Star Wars: The Force Awakens, played by Daisy Ridley, is hard to find as well. Rey is a great role model for kids everywhere, according to Ridley: She’s “completely self-sufficient and does everything for herself.” Parents began questioning sexism in the toy aisle when Rey didn’t appear in an action figure gift box featuring new Force Awakens characters, although generic stormtroopers and TIE fighter pilots did.

via Twitter

Although Rey merchandise is hard to find, it’s popular when made available to kids and collectors. According to Today Online, “Licensees including Hasbro and Lego have churned out Rey goods in large numbers, but while Rey figurines are on prominent display in Disney stores, they can be harder to locate in places like Target or Toys ‘R’ US. And retailers have reported Rey products are selling out fast, disappointing parents.”

(H/T Mashable)

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