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Girls Who Code’s New Campaign Promotes Gender Equality In The Tech World

‘My long eyelashes make it hard to see the screen’

Girls Who Code’s New Campaign Promotes Gender Equality In The Tech World

In 2014, Google released a report showing that women only accounted for 17 percent of its tech employees, exposing the massive gender gap in tech employment. But that number isn’t surprising given the fact that only 20 percent of AP computer science test-takers are female and 0.4 percent of high school girls express interest in majoring in computer science. This huge chasm between male and female participation in one of the U.S.’s most important and growing industries has inspired the creation of Girls Who Code. This non-profit works to inspire, educate, and equip girls with the computing skills to pursue 21st-century opportunities.


Recently, Girls Who Code released a snarky video mocking the stereotypes that women face in the tech industry. Created by McCann New York, the films show young girls sitting at computers giving sarcastic reasons as to why they’re never going to make it in the field of computer science. “When the girls themselves verbalize the biases it becomes abundantly clear just how ridiculous it is,” said McCann N.Y. Executive Creative Director, Priti Kapur, said in a statement. “The notion that being a woman is somehow a disadvantage for coding is so deeply ingrained in society that you almost need to hear it out loud to realize how crazy it is.”

Learn more about Girls Who Code

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