How to get more people using public transit? Turn riding the bus into a social experience by connecting you with nearby friends and fellow riders.
For many people in Cincinnati, taking public transit is not a choice. But for those who do have a choice, elective riders are faced with an overly confusing transportation experience—four separate transit agencies, each with different name and identity. Could a unified, region-wide transit line that serves the entire city help get more riders on board? As part of GOOD Ideas for Cities Cincinnati, Mission Possible presents their idea for a new bus rapid transit system, The HUB, that makes transit more social. The team quickly realized that poor user experience was turning potential riders off from using the system. By employing touchscreen kiosks at stations and smartphone apps, The HUB would allow users to create profiles where they could save routes, track buses in real time, mark favorite locations, and "friend" other riders. This allows riders to plan their trips more efficiently, or meet up with riders who are nearby, thus removing much of the the uncertainty of transit and making for a more enjoyable experience.