GOOD

GOOD Ideas for Cities: Marketing Healthy, Local Food

Hurricane Katrina decreased access to healthy food by more than half in New Orleans. How to get fresh local food into the hands of those who need it?

[youtube]http://www.youtube.com/watch?v=gmVahZBBbHo

Getting healthy, affordable food to urban residents is a challenge in most major U.S. cities. In New Orleans, Hurricane Katrina not only affected the output from local farmland, it severed distribution channels, destroyed existing markets, and increased socioeconomic inequality. How can the city rebuild those food connections in an even stronger way, empowering those who need it most to choose fresh, locally grown produce? As part of GOOD Ideas for Cities New Orleans, a team created a campaign to showcase the diversity and availability of healthy foods.


As the team began their research, they knew the problem was two-fold: One challenge was increasing the visibility of local food purveyors like farmers, but the other challenge was to get that food into the hands of the right people, navigating more complicated issues around access and price. As they talked to people all along the distribution chain, they realized that local New Orleans produce has a branding problem: Unless eaters are purchasing from the farmer directly, they likely don't know where their produce is coming from—or even that most foods can be grown locally.

The team came up with an idea to co-brand all local produce as part of the "Grow NOLA" movement, using stickers and point-of-sale materials that would provide more information about the connection between eating locally and eating healthily. New Orleans has no shortage of pride for its city, so this kind of "hometown-homegrown" campaign would definitely see results when it comes to empowering residents to buy nutritious local foods.

Challenge: There is lack of affordable, accessible, and sustainable healthy food in New Orleans. Katrina decreased access to healthy food by more than 50 percent, and racial disparities in access have worsened. To address this problem, Grow Dat Youth Farm invests in the local network of growers, distributors, and professionals through an innovative method: developing the skills, leadership potential, and employment opportunities of New Orleans youth. How can we empower New Orleans youth to educate New Orleanians about healthy food, and help them get healthy food into the hands of those that need it most?

Urban Leaders: Jeanne Firthe, Grow Dat Youth Farm and Jeff Schwartz, Broad Community Connections

Creative Team: Ashley Braquet, Carey Clouse, David Burley, Harry Graham, Jakob Rosenzweig, Sarah Calandro, Susannah Burley, Zach Lamb, Aron Chang, Daniela Marx, Liz Beeson, Paul Richard, Amber Dawn, Brooke Butler, Jeff Gonzales, Kat Arnold, Will Miller

Read more about the idea at Neighborland.

Video by Andrew Larimer

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GOOD Ideas for Cities pairs creative problem-solvers with real urban challenges proposed by civic leaders. To learn more visit good.is/ideasforcities. Watch more videos of recent GOOD Ideas for Cities events, and if you'd like to talk about bringing the program to your city or school, email alissa[at]goodinc[dot]com or follow us at @IdeasforCities

Articles

The healthcare systems in the United States and the United Kingdom couldn't be more different.

The UK's National Health Service is the largest government-run healthcare system in the world and the US's is largest private sector system.

Almost all essential health services in the UK are free, whereas in America cost can vary wildly based on insurance, co pays and what the hospitals and physicians choose to charge.

A medical bill in the US

One of the largest differences is cost. The average person in the UK spends £2,989 ($3915) per year on healthcare (most of which is collected through taxes), whereas the average American spends around $10,739 a year.

So Americans should obviously be getting better care, right? Well, the average life expectancy in the UK is higher and infant mortality rate is lower than that in the US.

RELATED: The World Health Organization declares war on the out of control price of insulin

Plus, in the U.S., only 84% of people are covered by private insurance, Medicare or Medicaid. Sixteen percent of the population are forced to pay out of pocket.

In the UK, everyone is covered unless they are visiting the country or an undocumented resident.

Prescription drugs can cost Americans an arm and a leg, but in the UK, prescriptions or either free or capped at £8.60 ($11.27).

via Wikimedia Commons

The one drawback to the NHS system is responsiveness. In the UK people tend to wait longer for inessential surgeries, doctor's appointments, and in emergency rooms. Whereas, the US is ranked as the most responsive country in the world.

RELATED: Alarmingly high insulin prices are forcing Americans to flock to Canada to buy the drug

The New York Times printed a fair evaluation of the UK's system:

The service is known for its simplicity: It is free at the point of use to anyone who needs it. Paperwork is minimal, and most patients never see a bill. … No one needs to delay medical treatment until he or she can afford it, and virtually everyone is covered. …

According to data from the Organization for Economic Cooperation and Development, the United States spent 17.2 percent of its economic output on health care in 2016, compared with 9.7 percent in Britain. Yet Britain has a higher life expectancy at birth and lower infant mortality.

Citizens in each country have an interesting perspective on each other's healthcare systems. UK citizens think it's inhumane for Americans have to pay through the nose when they're sick or injured. While Americans are skeptical of socialist medicine.

A reporter from Politics Joe hit the streets of London and asked everyday people what they think Americans pay for healthcare and they were completely shocked.

Health

Bans on plastic bags and straws can only go so far. Using disposable products, like grabbing a plastic fork when you're on the go, can be incredibly convenient. But these items also contribute to our growing plastic problem.

Fortunately, you can cut down on the amount of waste you produce by cutting down on disposable products. And even more fortunately, there are sustainable (and cute) replacements that won't damage the environment.

Coconut bowls


Cocostation

Who says sustainable can't also be stylish? These cute coconut bowls were handmade using reclaimed coconuts, making each piece one of a kind. Not only are they organic and biodegradable, but they're also durable, in case your dinner parties tend to get out of hand. The matching ebony wood spoons were polished with the same coconut oil as the bowls.

Cocostation Set of 2 Vietnamese Coconut Bowls and Spoons, $14.99; at Amazon

Solar powered phone charger

Dizaul

Why spend time looking around for an outlet when you can just harness the power of the sun? This solar powered phone charger will make sure your phone never dies as long as you can bask in the sun's rays. As an added bonus, this charger was made using eco-friendly silicone rubber. It's win-win all around.

Dizaul Solar Charger, 5000mAh Portable Solar Power Bank, $19.95; at Amazon, $19.95; at Amazon

Herb garden kit

Planter Pro

Put some green in your life with this herb planter. The kit comes with everything you need to get a garden growing, including a moisture meter that helps you determine if your herbs are getting the right amount of food to flourish. All the seeds included are certified to be non-GMO and non-hybrids, meaning you can have fresh, organic herbs right at your fingertips.

Planter Pro's Herb Garden Cedar Planter, $39.00; at Amazonedar Planter, $39.00; at Amazon

Reusable Keurig cups

K & J

Keurig cups are convenient, but they also create a ton of plastic waste. These Keurig-compatible plastic cups are an easy way to cut down on the amount of trash you create without cutting down on your caffeine. Additionally, you won't have to keep on buying K Cups, which means you'll be saving money and the environment.

K&J Reusable Filter Cups, $8.95 for a set of 4,; at Amazon

Low-flow shower head

Speakman

Low-flow water fixtures can cut down your water consumption, which saves you money while also saving one of the Earth's resources. This shower head was designed with a lighter flow in mind, which means you'll be able to cut down on water usage without feeling like you're cutting down on your shower.

Speakman Low Flow Shower Head, $14.58; at Amazon

Bamboo safety razor

Zomchi

Instead of throwing away a disposable razor every time you shave, invest in an eco-friendly, reusable one. This unisex shaver isn't just sustainable, it's also sharp-looking, which means it would make a great gift for the holidays.

Zomchi Safety Razor, $16.99; at Amazon

The Planet
Instagram / Leonardo DiCaprio

This August, the world watched as the Amazon burned. There were 30,901 individual fires that lapped at the largest rainforest in the world. While fires can occur in the dry season due to natural factors, like lightning strikes, it is believed that the widespread fires were started by loggers and farmers to clear land. Brazil's president, Jair Bolsonaro, cites a different cause: the actor Leonardo DiCaprio.

DiCaprio wasn't accused of hanging out in the rainforest with a box of matches, however President Bolsonaro did accuse the actor of funding nonprofit organizations that allegedly set fires to raise donations.

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The Planet