Your phone and stomach can finally fill-up together.
The Watt A Box (Image Courtesy of KFC)
Maybe fast food isn’t completely terrible after all. Sure, it’s full of unhealthy ingredients and produced in an ethically questionable fashion. But now it can also charge your smartphone.
A few select KFC locations in India are offering the “Watt A Box,” a value meal whose box will literally charge your iPhone or Android. The tiny cardboard box comes with a built-in 6100mAh power bank that lets you plug in your USB phone cable to power up your phone while you power up your belly with biscuits, gravy and chicken. No more looking for an unused power outlet or hoping your phone charge will last through your meal. A KFC spokesperson described this magical innovation thusly:
“We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box.”
Sadly, it’s a limited time gimmick and is only being offered in Mumbai and Delhi. But if the initial response is any indicator (a promotional video for the box has already been shared hundreds of thousands of times), other fast food restaurants and convenience stores will make this a regular feature for years to come. Now, someone please invent a kale and baby spinach salad that comes with its own wi-fi hotspot.