Lacoste Replaces Its Iconic Alligator Logo With 10 Endangered Species

The quantities produced are tied to the corresponding living population of each animal.

French clothing brand Lacoste has announced that the company is ditching its iconic alligator logo for a limited run of Save Our Species shirts made in partnership with the International Union for Conservation of Nature. Launched at Paris Fashion Week, the entire run of shirts will total only 1,775. The number of shirts made with each animal will correspond to the known population of that particular animal in the wild.

Lacoste’s website states that “by buying a polo, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.”

It’s unclear from their messaging if the “participation” buyers experience will simply be spreading awareness or if proceeds from the sale of the shirts (each of which will run at $185) will be allocated to the foundation.

In the absence of any concrete figures on how the revenue will be shared, some are applauding the effort to increase awareness, but remain skeptical of whether the company’s simply leveraging the goodwill to keep the profit for themselves.

Financial interests aside, the clever tactic has people talking; and with so few of the shirts (and, sadly, the animals they represent) available, it’s unlikely the 1,775 shirts will last long.

The array of animals (and their corresponding population) includes:

  • Vaquita — 30
  • Burmese roofed turtle — 40
  • Northern sportive lemur — 50
  • Javan rhinoceros — 67
  • Cao-vit black crested gibbon — 150
  • Kakapo — 157
  • California condor — 231
  • Saola — 250
  • Sumatran tiger — 350
  • Anegada ground iguana — 450

A two-minute television ad from New Zealand is a gut punch to dog lovers who smoke cigarettes. "Quit for Your Pets" focuses on how second-hand smoke doesn't just affect other humans, but our pets as well.

According to Quitline New Zealand, "when you smoke around your pets, they're twice as likely to get cancer."

Keep Reading
via Bossip / Twitter

Sens. Elizabeth Warren and Bernie Sanders took aim at former New York City Mayor Michael Bloomberg onstage at Wednesday's Las Vegas Democratic debate, likening the billionaire businessman to President Donald Trump and questioning his ability to turn out voters.

Sanders began by calling out Bloomberg for his stewardship of New York's stop and frisk policy that targeted young black men.

Keep Reading
via United for Respect / Twitter

Walmart workers issued a "wake up call" to Alice Walton, an heir to the retailer's $500 billion fortune, in New York on Tuesday by marching to Walton's penthouse and demanding her company pay its 1.5 million workers a living wage and give them reliable, stable work schedules.

The protest was partially a response to the company's so-called "Great Workplace" restructuring initiative which Walmart began testing last year and plans to roll out in at least 1,100 of its 5,300 U.S. stores by the end of 2020.

Keep Reading