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The GOOD 100: Save Your Logo

Save Your Logo is an initiative that makes it easy for brands to help protect the species represented in their logos by facilitating conservation efforts.

Brand Awareness

There's no shortage of fauna in the corporate-branding scene: Ponies adorn polo shirts, deer ride along with tractors, jaguars sit on car hoods. Companies benefit from the positive association with these noble creatures, and now there's a chance for them to return the favor. Save Your Logo is an initiative that makes it easy for brands to help protect the species represented in their logos by facilitating conservation efforts. Lacoste, of tiny green crocodile fame, was an early supporter of this program. Hopefully many more will follow.


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