Pantone’s Color Of The Year Is “Life-Affirming”

“This is the color of hopefulness”

Since 2000, Pantone, the company artists and home improvement experts alike come to for inspiration, has declared a Color of the Year. Twice a year, representatives from the top color authorities gather in a drearily dull and barren room—a safeguard from potential color or mood influences—to discuss and debate hues that capture the spirit and the mood of the time.

Colors are chosen a year in advance so fashion designers, florists, makeup artists, publishers, and a variety of other consumer-oriented industries can develop their products accordingly. After two days of discourse, a winner is chosen.

Pantone recently announced its 2017 Color of the Year: a punchy, yellow-green tone dubbed Greenery. The lively and fresh color evokes feelings of the initial days of spring, when everything comes to life.

As Pantone Color Institute executive director Leatrice Eiseman describes:

“We know what kind of world we are living in: one that is very stressful and very tense. This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew.”

Pantone hopes the color will bring a sense of rejuvenation and growth after an extremely tumultuous year of social and political upheaval that left many feeling fatigued, beaten down, and helpless.