PETA Tries to Re-brand Fish as "Sea Kittens" PETA Tries to Re-brand Fish as "Sea Kittens"
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PETA Tries to Re-brand Fish as "Sea Kittens"

by Andrew Price

January 14, 2009
PETA has launched a new campaign to change the name we use to refer to those swimming things from "fish" to "sea kittens." Here's the rationale from PETA:"Would people think twice about ordering fish sticks if they were called sea kitten sticks? Would sea kitten soufflé be a hot seller at the local seafood restaurant? Does fillet o' sea kitten sound even remotely appetizing?"I don't know. I don't imagine I'd ever try eating sea lion meat, but that doesn't have much to do with the name. Catfish, on the other hand, is delicious in my experience.There's plenty to be said for taking animal rights more seriously. Much of it has been said by Peter Singer. But trying to convince kids that 1) fish are very similar to cats and 2) the cuteness similarity is especially important because the value of an animal's life is proportional to its cuteness seems irresponsible at best.Check out the Sea Kittens campaign here. Let's hope kids pay more attention to their junior high biology teacher than PETA.
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PETA Tries to Re-brand Fish as "Sea Kittens"