Pop!Tech ’09: Good Guide

Daniel Goleman, the author of Ecological Intelligence, argued in his Pop!Tech talk that "green" marketing is usually meaningless. Indeed.For relaible third-party life-cycle assessment ratings for products, he recommended using Good Guide (no, not that GOOD Guide). They also have an iPhone app and a text message service so you can look up their ratings when you're actually faced with a decision about which toothpaste to buy.