The Numbers Behind the “Sexy Thumbnail” Effect

Here’s what happens when you make a video thumbnail provactive.

One of GOOD’s more popular videos shares the numbers behind internet porn in a pretty clever way. Considering the subject matter and the title, it’s of little surprise that since being published in 2007 the video has generated over 19 million views. Common sense dictates that choosing a sexy, shocking, or curiosity inducing preview image gets more people to click on a post, video or link. But just how drastic is the difference? We changed the thumbnail on our internet porn transparency and documented the results for the world to see. In the image below, you’ll see the previous thumbnail for this video, a close up of the actress’s face:


This thumbnail generated roughly 1500 views per day. On June 26th, 2015 the thumbnail was changed to the one of the more provocative frames in the short video:

As a result, views shot up nearly 400% on some days, sometimes generating 6000 views per day instead. Here are the results taken from YouTube analytics:

This isn’t shocking news, but hopefully it’s illuminating to see what a drastic impact such a simple change can have on making people want to watch something. Particularly the people who may be entering the sort of search queries that lead them to this video in the first place.

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National Tell a Joke Day dates back to 1944 when President Franklin Delano Roosevelt was having a meeting with Vice-President, Henry Wallace. The two men were tired and depressed due to the stress caused by leading a country through world war.

During a lull in the meeting, Wallace said, "Frank, to cheer you up I have a joke I'd like to share."

"Let's have it, Henry," Roosevelt replied while ashing his cigarette.

"Why did the chicken cross the road?" Wallace asked. "Not sure," Roosevelt replied.

"To get to the other side," Wallace responded.

Roosevelt laughed so hard that the bourbon he was drinking sprayed out of his nose and onto the floor of the oval office.

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The joke was so funny, and did such a great job at lightening both their moods, Roosevelt proclaimed that every year, August 16 would be National Tell a Joke Day.

Just kidding.

Nobody knows why National Tell a Joke Day started, but in a world where the President of the United States is trying to buy Greenland, "Beverly Hills, 90210" is back on TV, and the economy is about to go off a cliff, we could all use a bit of levity.

To celebrate National Tell a Joke Day, the people on Twitter responded with hundreds of the corniest dad jokes ever told. Here are some of the best.

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Two thousand-year-old seeds were discovered inside a pottery jar during an archaeological excavation of Masada, a historic mountain fortress in southern Israel. It is believed the seeds were produced between 155 B.C. and 64 A.D. Those seeds sat inside a researcher's drawer in Tel Aviv for years, not doing anything.

Elaine Solowey, the Director of the Arava Institute for Environmental Studies at Kibbutz Ketura in Israel, wondered if she could revive the Judean Date Palm, so in 2005, she began to experiment. "I assumed the food in the seed would be no good after all that time. How could it be?" Solewey said.

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Delta says that there has been an 84 percent increase in animal incidents since 2016, thanks in part to the increase of ESAs on airplanes. Last year, Delta airlines banned pit bulls and pit bull-related dog breeds after two airline staff were bitten by the breed while boarding a flight from Atlanta to Tokyo.

"We must err on the side of safety. Most recently, two Delta employees were bit by a pit bull traveling as a support animal last week. We struggled with the decision to expand the ban to service animals, knowing that some customers have legitimate needs, but we have determined that untrained, pit bull-type dogs posing as both service and support animals are a potential safety risk," Delta told People regarding the new rule.

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via Liam Beach / Facebook

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This miracle worker is Liam Beach, a 19-year-old animal management graduate from Cardiff, Wales. A friend of his dared him to attempt the shot and he accepted the challenge.

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The Great American Rail-Trail, a bike path that will connect Washington state to Washington, D.C., is over 50% complete.

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