Quebecol's "discovery" raises questions about what happens when academia brands compounds found in foods with an identifiable geographic marker, especially when that same research has been sponsored. Would Quebecol be found in maple syrup from Vermont or New York? As Tim Johnson wrote in the Burlington Free Press, Vermont maple syrup makers don't appear to be claiming any compounds as Vermontol. Either way, the research demonstrates that maple syrup has many complex, sometimes unpronouncable compounds—a sure sign that those well-worn foodie aphorisms ("If You Can't Say It, Don't Eat It") don't always provide sound advice.
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