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Raising Kids Is Hard, Surviving Childbirth Shouldn't Be: Make It Obvious.

Search for the Obvious and ABC's Be the Change: Save a Life are challenging the world to show that moms matter.

There have been lots of trends in childbirth in the past few decades: underwater births, natural births, births under hypnosis. But you know what's hot in the developing world? Surviving. For many women, childbirth today is no safer than it was 100 years ago.

Helping people absorb that alarming fact is the aim of the latest Search for the Obvious challenge. The Search for the Obvious, a project of Acumen Fund, is an effort to collect and distribute obvious solutions to pervasive problems. For this challenge, they've teamed up with our partners at ABC News' Be the Change: Save a Life to bring attention to the absurd—and decidedly fixable—fact that giving birth is still a life-threatening event for many women.

Their challenge, announced on International Women's Day, asks you to "Use your creative genius to show that moms around the world deserve more" and that "quality maternal health is not an option, it's a right." According to their challenge brief,

The vast majority of maternal deaths (eight in ten, if you want to be precise) could be averted with simple—often low-cost—treatments and quality obstetric care. We're not talking rocket science; we’re talking quality reproductive health services, skilled care during pregnancy, childbirth and the first month after delivery, and turning existing mothers into mentors, educators, and advocates.


You can meet the challenge with a poster, essay, video, or Tweet. Entries are due by April 17 and will be judged by a who's who list of influencers in media, design, and maternal health. We'll share the winning entries on GOOD, and winners will likewise receive coverage on and Acumen Fund.

The end result? A newfound commitment to solving a deadly problem.

GOOD is working with Be the Change: Save a Life to showcase today's top global health problem-solvers, and to grow an online community committed to taking action. For more, check out and

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