Pop-Up Holograms Confront Rude Drivers Trying to Park in Handicapped Spots

How Russia’s “More Than a Sign” initiative fights back against an alarming trend behind the wheel.

image via youtube screen capture

A new initiative from Russian disability advocacy group and ad agency Bird Strategy inc is discouraging able-bodied drivers from parking in handicapped spaces, by combining high-tech hologram technology with a good ol’ fashioned stare-down.

In parking lots across Moscow, where Bird Strategy claims nearly one third of drivers park in spaces set aside specifically for the disabled, a series of small cameras, mist-sprayers, and hologram projectors were installed in handicapped parking spots.

As drivers pull in, the cameras note whether the car has a handicapped tag displayed on its window: If there’s a tag, the car is allowed to park without incident. If there is no tag, the mist-sprayers activate, creating an invisible canvas upon which the hologram projector can beam a recording of a man in a wheelchair, who then addresses the offending driver, face to “face,” encouraging them to park someplace else, and be more considerate in the future.

The “More Than a Sign” initiative joins other Russian efforts to curb poor etiquette behind the wheel. One, the “Stop a Douchebag” movement, replaces holographic confrontation for the real thing, with members physically blocking–and occasionally being hit by–cars engaged in particularly obnoxious illegal driving.

[via mymodernmet]

via David Leavitt / Twitter

Anyone who has ever worked in retail knows that the worst thing about the job, right after the pay, are the unreasonable cheapskates who "want to talk to your manager" to get some money off an item.

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Twitter is rallying around a gal named Tori who works at a Target in Massachusetts after she was tweet-shamed by irate chapekate, journalist, and Twitter troll, David Leavitt.

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