Fashion-meets-activism fashion brand Slow Factory teams up with the WWF to help humanity save our environment—while also looking fantastic.
As the dust settles from Climate Change Week and the UN Climate Summit in NYC, thinkers, politicians, makers, and everyday citizens are wondering how to make a change. Design company Slow Factory, known for fusing fashion with social consciousness, wants us to wear that change on our sleeves—literally. Each capsule collection it creates is made by merging hi-res prints of scientific images from NASA, and used to highlight an internationally-recognized NGO working in the environmental or human rights sectors. In the past they have featured everything from Hubble Telescope to Mars in their prints. According to a rep for the brand: “We archived NASA images on eco-friendly timeless fabric and each year we are continuing this work because the world is constantly changing.”
Recently Slow Factory partnered with the World Wildlife Fund to create a series called Petit Atlas to support its preservation work in four different areas: oceans, clean water, forestation and Arctic. WWF is the world’s leading conservation organization, working in 100 countries and supported by five million people globally, and this collab is more than timely— especially with news of Shell’s recent landmark decision to abandon drilling in America's Arctic.
For this particular campaign the brand hopes to have at least 1000 people owning a piece from the collection by December. This will help them reach their fundraising goals, and empower the WWF to continue with projects ranging from preserving the forests in Costa Rica to saving baby animals in the Arctic.
Check out some of the line below, and the entire collection at slowfactory.com.