Business

“Just What I Always Wanted … A Chestnut Praline Latte.”

by Lara Rabinovitch

December 19, 2014

This Christmas Eve Day, Starbucks is poised to again break its own record sale of over 2 million gift cards--that’s 1,500 Starbucks gift cards purchased per minute, the most popular last minute gift for procrastinators. 

Over the course of the last year, 4 billion dollars have been spent on Starbucks gift cards. For some perspective that’s:

  • The GDP of Malawi
  • The value of the Real Madrid soccer team 
  • The cost of all spending during the United States midterm elections
  • The amount that the European Union brokered in behalf of gas supply for Ukraine this winter
  • The value of Chinese equipment exports that will build a 1400km railway in Nigeria

 

Photo by Uwe Hermann/Creative Commons

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“Just What I Always Wanted … A Chestnut Praline Latte.”