Miracle Mattress’s Incredibly Offensive 9/11-Themed Twin Tower Sale Commercial
It’s the Twin Tower Sale!
There’s an oft-repeated axiom that says: Comedy is tragedy plus time. It’s been 15 years since the horrific terrorist attacks on September 11, 2001, and it still isn’t funny nor will it be anytime in the future. But good taste, common sense, and business savvy be damned, Miracle Mattress in San Antonio, Texas decided to air ad on local TV this week for its 9/11-themed Twin Tower Sale.
Mattress companies and other retail stores are known for creating “forced tie-ins” or sales based around holidays or other popular events. But 9/11 was one of the worst tragedies in American history, resulting in the deaths over nearly 3,000 people—it’s to be solemnly observed not celebrated by deep discounts on memory foam.
“What better way to remember 9/11 than the Twin Tower Sale?” a Miracle Mattress spokesperson says in the commercial. “Right now you can get any sized mattress for twin price.” Then, after calling out Miracle Mattresses sale offers, two men throw themselves into stacks of mattresses resembling the World Trade Center, toppling them over. “We’ll never forget,” the spokesperson says, ending the ad with a smile.
Today, Mike Bonanno, Miracle Mattress’s owner released a statement saying his store is being closed “indefinitely” due to the backlash it has received after airing the ads.