The Great American Apparel Diet (nothing to do with the American Apparel the apparel company) is "a group of women and two men who have decided to go on a diet of sorts.... We are completely eliminating 'new apparel' from our diets for one year."Some want to cut carbon. Others want to save money. Others want to free their minds from the hedonistic treadmill of compulsive consumerism. You can read about their experiences and join them here.Via PSFK.