The Green Side of Business: DODOcase Plans Short and Long Term Strategies

As DODOcase continues to move forward with sustainability efforts, green business experts offer some more ideas for long term planning.

This post is in partnership with UPS

This is part three in our Green Side of Business series, which chronicles one company as it strives to do business more sustainably.

DODOcase, a San Francisco-based company that makes bookcover-style cases for eReaders and tablets, faced a challenge when it launched in 2010. “The art of traditional bookbinding was at risk of disappearing,” says co-founder Craig Dalton. As a company that uses this traditional craft to hand make bound covers, it became a goal to preserve the art of bookbinding while also maximizing efficiency. DODOcase COO Mark Manning scrutinized the process used by the bookbinders. “I looked at their tools and figured ways of improving upon them, making them easier to use and more efficient.” Manning went to work repurposing equipment with a mind towards refining workflow. His efforts met with success.

When DODOcase won the Green Side of Business program presented by UPS, the company took a step back and in the same spirit looked to see what could be improved without compromising quality. To help kick start the process, GOOD asked green business experts to weigh in with advice. The experts offered suggestions to look at public transportation, cradle-to-cradle design, and material sourcing, and the entire DODOcase team immediately responded with ideas.

A poll of work commuting methods led several employees to discover they lived close enough to carpool. DODOcase’s Master Bookbinder-in-Residence, Juliayn Coleman, also suggested reusable rags to clean bookbinding equipment instead of paper towels. Coleman volunteered to investigate environmentally-friendly ways to clean and reuse greasy rags. Another staff member suggested substituting reusable plastic boxes for the disposable cardboard ones currently used in the warehouse.

As for Manning, he’s focusing on a new goal. “I cringe every time reject covers are thrown away,” he says. “I’m looking at ways we can reuse our scrap product as well as recycle components from rejected products. Winning the contest has given us the incentive and goal to put this structure together and make it happen.”

As DODOcase continues to move forward with their sustainability efforts, green experts offer some more ideas for long term planning:

Nurit Katz, UCLA’s Sustainability Coordinator and an instructor for its Global Sustainability Certificate Program

Most Fortune 500 companies have sustainability programs; DODOcase should explore their approaches, failures and successes. One company that openly features their efforts is Patagonia.

Also, they should check into sites that report what companies are doing to learn about effective practices and how they’re reporting their sustainability. Some of these sites include: Corporate Register, CSR Wire, and CERES Sustainability Reporting Awards.


Jeff Hayes, Independent Certified Integrated Reporting Specialist, formerly of Opportunity Green:

When looking at planning a strategy, DODOcase should consider going through a lifecycle analysis of their leading product, even a light version of it, and a carbon footprint assessment. This will give them tools they can put into practice and they won’t have to pay a consultant.

As for strategy, Global Reporting Initiative (a reporting framework used by companies to report economic, environmental and social performance data) is a really great place to start the conversation. Sure it’s complicated and not all aspects will apply, but a lot will.


Amit Jain, Sustainability Consultant at AmitJain310:

DODOcase should look at becoming a B Corporation, a new corporation establishment that’s acknowledged by 26 states. B Corp makes it legally possible to donate money or allocate resources to protecting the environment or community without being liable against stakeholders. It’s a pretty big commitment but if a company is really committed to sustainability and community, it changes the culture of a company – they’re now making money to do something good with it. Being a B Corp makes this message clear.


Check the Green Side of Business series next week for DODOcase’s progress.

via Collection of the New-York Historical Society / Wikimedia Commons

Fredrick Douglass was born into slavery in 1818. At the age of 10 he was given to the Auld family.

As a child, he worked as a house slave and was able to learn to read and write, and he attempted to teach his fellow slaves the same skills.

At the age of 15, he was given to Thomas Auld, a cruel man who beat and starved his slaves and thwarted any opportunity for them to practice their faith or to learn to read or write.

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via Thomas Ledia / Wikimedia Commons

On April 20, 1889 at the Braunau am Inn, in Upper Austria Salzburger located at Vorstadt 15, Alois and Klara Hitler brought a son into the world. They named him Adolph.

Little did they know he would grow up to be one of the greatest forces of evil the world has ever known.

The Hitlers moved out of the Braunau am Inn when Adolph was three, but the three-story butter-colored building still stands. It has been the subject of controversy for seven decades.

via Thomas Ledia / Wikimedia Commons

The building was a meeting place for Nazi loyalists in the 1930s and '40s. After World War II, the building has become an informal pilgrimage site for neo-Nazis and veterans to glorify the murderous dictator.

The building was a thorn in the side to local government and residents to say the least.

RELATED: He photographed Nazi atrocities and buried the negatives. The unearthed images are unforgettable.

For years it was owned by Gerlinde Pommer, a descendant of the original owners. The Austrian government made numerous attempts to purchase it from her, but to no avail. The building has served many purposes, a school, a library, and a makeshift museum.

In 1989, a stone from the building was inscribed with:

"For Peace, Freedom

and Democracy.

Never Again Fascism.

Millions of Dead Remind [us]."

via Jo Oh / Wikimedia Commons

For three decades it was home to an organization that offered support and integration assistance for disabled people. But in 2011, the organization vacated the property because Pommer refused to bring it up to code.

RELATED: 'High Castle' producers destroyed every swastika used on the show and the video is oh-so satisfying

In 2017, the fight between the government and Pommer ended with it seizing the property. Authorities said it would get a "thorough architectural remodeling is necessary to permanently prevent the recognition and the symbolism of the building."

Now, the government intends to turn it into a police station which will surely deter any neo-Nazis from hanging around the building.

Austria has strict anti-Nazi laws that aim to prohibit any potential Nazi revival. The laws state that anyone who denies, belittles, condones or tries to justify the Nazi genocide or other Nazi crimes against humanity shall be punished with imprisonment for one year up to ten years.

In Austria the anti-Nazi laws are so strict one can go to prison for making the Nazi hand salute or saying "Heil Hitler."

"The future use of the house by the police should send an unmistakable signal that the role of this building as a memorial to the Nazis has been permanently revoked," Austria's IInterior Minister, Wolfgang Peschorn said in a statement.

The house is set to be redesigned following an international architectural competition.

via Chela Horsdal / Twitter

Amazon's "The Man in the High Castle" debuted the first episode of its final season last week.

The show is loosely based on an alternative history novel by Philip K. Dick that postulates what would happen if Nazi Germany and the Empire of Japan controlled the United States after being victorious in World War II.

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via Mike Mozart / Flickr

Chick-fil-A is the third-largest fast food chain in America, behind McDonald's and Starbucks, raking in over $10 billion a year.

But for years, the company has faced boycotts for supporting anti-LGBT charities, including the Salvation Army, the Fellowship of Christian Athletes, and the Paul Anderson Youth Home.

The Salvation Army faced criticism after a leader in the organization implied that gay people "deserve to die" and the company also came under fire after refusing to offer same-sex couples health insurance. But the organization swears it's evolving on such issues.

via Thomas Hawk / Flickr

The Fellowship of Christian Athletes explicitly announced it was anti gay marriage in a recent "Statement of Faith."

God instituted marriage between one man and one woman as the foundation of the family and the basic structure of human society. For this reason, we believe that marriage is exclusively the union of one man and one woman.

The Paul Anderson Youth Home teaches boys that homosexuality is wrong and that same-sex marriage is "rage against Jesus Christ and His values."

RELATED: The 1975's singer bravely kissed a man at a Dubai concert to protest anti-LGBT oppression

In 2012, Chick-fil-A's CEO, Dan Cathy, made anti same-sex marriage comments on a radio broadcast:

I think we are inviting God's judgment on our nation when we shake our fist at Him and say, "We know better than you as to what constitutes a marriage". I pray God's mercy on our generation that has such a prideful, arrogant attitude to think that we have the audacity to define what marriage is about.

But the chicken giant has now decided to change it's says its charitable donation strategy because it's bad for business...Not because being homophobic is wrong.

The company recently lost several bids to provide concessions in U.S. airports. A pop-up shop in England was told it would not be renewed after eight days following LGBTQ protests.

Chick-fil-A also has plans to expand to Boston, Massachusetts where its mayor, Thomas Menino, pledged to ban the restaurant from the city.

via Wikimedia Commons

"There's no question we know that, as we go into new markets, we need to be clear about who we are," Chick-fil-A President and Chief Operating Officer Tim Tassopoulos told Bisnow. "There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message."

RELATED: Alan Turing will appear on the 50-pound note nearly 70 years after being persecuted for his sexuality

Instead, the Chick-fil-A Foundation plans to give $9 million to organizations that support education and fight homelessness. Which is commendable regardless of the company's troubled past.

"If Chick-Fil-A is serious about their pledge to stop holding hands with divisive anti-LGBTQ activists, then further transparency is needed regarding their deep ties to organizations like Focus on the Family, which exist purely to harm LGBTQ people and families," Drew Anderson, GLAAD's director of campaigns and rapid response, said in a statement.

Chick-fil-A's decision to back down from contributing to anti-LGBT charities shows the power that people have to fight back against companies by hitting them where it really hurts — the pocket book.

The question remains: If you previously avoided Chick-fil-A because it supported anti-LGBT organizations, is it now OK to eat there? Especially when Popeye's chicken sandwich is so good people will kill for it?


Oh, irony. You are having quite a day.

The Italian region of Veneto, which includes the city of Venice, is currently experiencing historic flooding. Venice Mayor Luigi Brugnaro has stated that the flooding is a direct result of climate change, with the tide measuring the highest level in 50 years. The city (which is actually a collection of 100 islands in a lagoon—hence its famous canal streets), is no stranger to regular flooding, but is currently on the brink of declaring a state of emergency as waters refuse to recede.

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